Mattel, Inc. Tech Stack

Global toy and entertainment company with iconic brands across play, games, and licensed franchises

Manufacturing El Segundo, California 10,001+ employees Founded 1945 Public Company

Mattel operates a legacy manufacturing and consumer products business anchored by decades-old toy franchises, now navigating a shift toward digital and live experiences. The tech stack reflects a hybrid maturity: enterprise backbone (Oracle ERP, PLM, Fusion Cloud) sits alongside modern marketing and analytics infrastructure (Kafka, BigQuery, Firebase, mobile ad platforms), while recent adoption of Okta signals identity-access modernization. Hiring acceleration across ops, sales, and marketing—outpacing engineering—suggests a retail-and-distribution-first growth model rather than platform-led transformation.

Tech Stack 154 technologies

Core StackSolidworks Firebase Adobe Illustrator Oracle Kafka AutoCAD BigQuery Artios CAD Outlook Microsoft Office Word Excel POS Meta TikTok Apple Search Ads Sensor Tower Data.ai SKAdNetwork Photoshop Windchill OCI GCP Oracle Fusion PLM Oracle Agile PLM Oracle ERP Oracle Fusion Cloud PTC Windchill AS/400+124 more

AdoptingOkta

What Mattel, Inc. Is Building

◆Challenges

Preventing loss of company assets
Ensuring compliance and operational excellence
Improving order accuracy
Risk mitigation
Inventory optimization
Inventory management
Forecast alignment
Protecting physical property from theft
Cookie compliance
Seamless integration

▲Active Projects

New product launches
Product cost estimation system
Employer branding
Construction toys development
Joint business plans
Toy pricing architecture
Brand moments
Cost evaluation tools
Retail strategy and activations
Consumer products marketing campaigns

Hiring Activity

Accelerating310 roles · 140 in 30d

Department

Ops

Sales

Marketing

Engineering

Design

Product

Security

Finance

Seniority

Junior

Mid

Senior

Manager

Lead

Director

Intern

Principal

Notable leadership hires: Line Lead, Games Technology Lead, Head of GCC, Asset Protection Lead, Cafe Lead

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About Mattel, Inc.

Mattel designs, manufactures, and distributes toys and family entertainment products globally, selling through major retail and e-commerce partners. The company owns and licenses a portfolio of well-established brands spanning action figures, vehicles, dolls, games, and licensed character properties. Operations span design (CAD, PLM tools), supply-chain and cost management (pricing architecture, inventory optimization), retail strategy, and consumer marketing across digital and traditional channels. The organization operates at scale across 20+ countries with a diverse workforce, balancing legacy manufacturing disciplines with modern consumer marketing and digital engagement.

HeadquartersEl Segundo, California

Company Size10,001+ employees

Founded1945

Hiring MarketsUnited States, South Africa, United Arab Emirates, Italy, Canada, Greece, Indonesia, United Kingdom

Frequently Asked Questions

What is Mattel's tech stack?

Core systems include Oracle ERP, Fusion Cloud, and PTC Windchill for product lifecycle management. Marketing and analytics rely on Firebase, BigQuery, Kafka, and mobile ad platforms (Meta, TikTok, Apple Search Ads). Design tools include Solidworks, AutoCAD, Photoshop, and Adobe Illustrator.

What countries does Mattel hire in?

Mattel actively hires across 20 countries including the United States, United Kingdom, Canada, Germany, France, India, Brazil, Mexico, and others spanning North America, Europe, Asia, and Latin America.