DME rental and oxygen management platform for healthcare providers
MasVida Health Care Solutions operates a durable medical equipment rental and oxygen management business serving healthcare facilities. The company is actively scaling its sales and operations teams—currently hiring 15 roles in the last 30 days with a 5:1 ratio of sales and ops to support roles—while wrestling with revenue retention and customer churn across its installed base. Pain-point clustering around 'retaining revenue streams' and 'onboarding new revenue streams' suggests a business model heavily dependent on account-by-account execution and limited organic stickiness.
MasVida Health Care Solutions provides durable medical equipment (DME) rental and oxygen management services to hospitals and healthcare systems. Founded in 1997, the company operates a rental-and-services model, handling device procurement, logistics, and patient support. The business is geographically concentrated in the United States with 51–200 employees based in Irving, Texas. Current project focus centers on customer training, account strategy, and standardized operational workflows—indicating a shift toward repeatable onboarding and higher touch account management to reduce churn.
Primary tools include SAP and NetSuite for core operations, Monday.com for workflow management, and Active Campaign for customer communication. Supporting tools span Excel, Outlook, QuickBooks, and Zapier for integrations.
Active projects include customer training on digital portals, account strategy and performance management, implementation of standardized workflows, quarterly business reviews, and onboarding new revenue streams—suggesting a focus on reducing customer churn and expanding wallet share within existing accounts.
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