MASA Tech Stack

Medical transport insurance coverage with 2M+ members globally

Financial Services Sunrise, Florida 201–500 employees Founded 1974 Privately Held

MASA is a 50-year-old medical transportation insurance provider serving 2M+ members across 14 international locations. The stack is sales-and-compliance-heavy—dominated by HubSpot, Twilio, Power BI, and Microsoft 365—with zero engineering or ML adoption visible. Hiring is sales-driven (34 of 43 roles) but decelerating, while projects cluster around regulatory compliance frameworks, paid-media optimization, and budget forecasting, signaling a mature operator focused on operational rigor and lead-cost efficiency rather than product innovation.

Tech Stack 18 technologies

Core StackMeta Ads Google Ads HubSpot Twilio Power BI Power Query Power Automate JavaScript Unbounce Excel Outlook Teams Microsoft 365 VBA Microsoft Office HubL HTML CSS

What MASA Is Building

◆Challenges

Ensuring regulatory compliance across insurance operations
Managing cross-border regulatory requirements
Maintaining compliance in marketing materials
High cost per lead
Scaling paid media performance
Lead generation challenges
Daily liquidity management
Overcapacity at scheduled seminars
Rapidly growing group benefits division
Annual budgeting process

▲Active Projects

Corporate compliance framework development
Compliance training program design
Audit and corrective action plan implementation
Paid media campaigns across meta and google
Performance dashboards and reporting
Cro and a/b testing for ads
A/b and multivariate testing for marketing campaigns
Dynamic dashboard development for self-service performance tracking
Annual budgeting process
Monthly forecasting variance analysis

Hiring Activity

Decelerating45 roles · 8 in 30d

Department

Sales

Finance

Marketing

Data

Engineering

Legal

Logistics

Support

Seniority

Manager

Mid

Director

Senior

Junior

Notable leadership hires: Compliance Director

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About MASA

MASA provides emergency medical transportation coverage and insurance solutions to individuals and groups, with a founding heritage in air ambulance services. The company operates across 14 countries and manages over 2 million members worldwide. Revenue comes from membership premiums and group benefits policies. Operations are capital-intensive and heavily regulated—the company navigates cross-border insurance requirements, marketing compliance rules, and daily liquidity management. Recent growth in the group benefits segment is driving operational scaling challenges, particularly lead generation costs and seminar capacity constraints.

HeadquartersSunrise, Florida

Company Size201–500 employees

Founded1974

Hiring MarketsUnited States, Peru

Frequently Asked Questions

What is MASA's tech stack?

HubSpot (CRM), Twilio (communications), Power BI (analytics), Meta Ads and Google Ads (paid media), Unbounce (landing pages), and Microsoft 365 suite (productivity). No engineering or data infrastructure tools are listed.

Where is MASA headquartered and how many employees?

Headquartered in Sunrise, Florida. The company has 201–500 employees and operates 14 international locations, with active hiring in the United States and Peru.

What is MASA working on right now?

Corporate compliance framework development, paid media campaign optimization (Meta/Google), lead-generation and cost-per-acquisition reduction, performance dashboards, and annual budget forecasting. Group benefits scaling is a current operational focus.