Vertically integrated bean-to-bar chocolate maker scaling across Asia
Marou manufactures single-origin dark chocolate from Vietnamese cacao using French artisanal techniques, operating as a vertically integrated producer across sourcing, manufacturing, and retail. The hiring mix—skewed toward sales (5), ops (4), and construction (2)—alongside active projects in store design, shop-floor optimization, and compliance tracking reflects a company in physical expansion mode. Pain points around inventory discrepancies, production bottlenecks, and order execution delays signal operational friction typical of scaling food manufacturing with retail footprint.
Marou is a bean-to-bar chocolate maker founded in 2011 in Ho Chi Minh City, Vietnam. The company sources cacao from Southern Vietnam and applies French chocolate-making techniques to produce single-origin dark chocolate bars distributed globally. Operations span cacao development, chocolate manufacturing, and direct-to-consumer retail through owned stores and wholesale channels (including HORECA). With 201–500 employees across Vietnam, France, and the Philippines, the company is executing an annual site expansion plan while managing production bottlenecks and inventory control across a growing store network.
Marou uses Dynamics 365, SAP, and Oracle for enterprise operations, along with SolidWorks and Fusion 360 for design and prototyping. Office tools (Word, Excel, PowerPoint) and Meta/Instagram support marketing and sales.
Marou is headquartered in Ho Chi Minh City, Vietnam, and was founded in 2011. The company employs 201–500 people and operates retail and manufacturing across Vietnam, France, and the Philippines.
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