Steel tube manufacturer modernizing ERP and cloud infrastructure
Maroc Fer is a steel fabrication and metals trading company transitioning from legacy Dynamics AX 2012 to Dynamics 365, while simultaneously adopting Power Platform tooling and Oracle HCM Cloud. The shift from supply-chain-focused ERP toward cloud-based systems and automation (Power Apps, Power Automate, Copilot Studio) suggests a move away from purely manufacturing operations management toward integrated HR and digital portal capabilities — a broader enterprise transformation, not just a platform upgrade.
Maroc Fer manufactures welded steel tubes and steel profiles, along with a wider metals trading business covering laminates, beams, and sheet products. Founded in 1975 and headquartered in Casablanca, the company operates as a partnership with 201–500 employees, serving customers across Morocco and internationally. The business emphasizes technical mastery and product quality, supported by modern industrial facilities. Current technical infrastructure spans Microsoft Dynamics (Finance, Operations, Business Central), SAP, Salesforce, and increasingly Power Platform components.
Maroc Fer uses Microsoft Dynamics 365 (Finance and Operations, Business Central), Dynamics NAV, and SAP. Active projects include migration from AX 2012 to Dynamics 365 and Sage 1000 implementation.
Maroc Fer is adopting Power Apps, Power Automate, Copilot Studio, Power Platform, and Oracle HCM Cloud, with active projects in cloud-based portal deployment and Oracle HCM implementation.
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