Marisa S.A. Tech Stack

Brazil's largest women's fashion department store chain with 10,000+ employees

Retail São Paulo, SP 10,001+ employees Founded 1948 Public Company

Marisa is a public retail company operating Brazil's largest women's fashion department store network, founded in 1948 and headquartered in São Paulo. The company targets middle-lower income women aged 20–35 across multiple store locations. Current hiring is accelerating across sales (14 open roles), marketing (6), and leadership positions, with a notable focus on visual merchandising standardization and CRM optimization—indicating operational investment in store consistency and campaign performance rather than digital transformation.

Tech Stack 12 technologies

Core StackSalesforce Google Analytics Power BI Firebase SAP Python Power Query Excel PowerPoint Photoshop SQL Google Sheets

What Marisa S.A. Is Building

◆Challenges

Sales performance analysis
Budget tracking
Controle de custos
Reporting inefficiencies
High volume recruitment
Optimizing crm campaigns
Prevenção de perdas
Feedback analysis for improvements
Standardizing visual communication across stores
Inventory management

▲Active Projects

Regional visual merchandising projects
Internship program
Youth apprenticeship program
Crm campaign optimization
Customer journey mapping
Cx improvement program
Implementing vm projects regionally
Annual influencer and pr planning
Influencer partnership activation
Socio-environmental projects

Hiring Activity

Accelerating30 roles · 25 in 30d

Department

Sales

Marketing

Legal

Support

Administration

Fashion

Finance

Seniority

Junior

Manager

Lead

Mid

Intern

Notable leadership hires: Visual Merchandising Lead

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About Marisa S.A.

Marisa S.A. operates Brazil's leading women's fashion department store chain by store count, specializing in affordable clothing and lingerie for middle-income Brazilian women. The company designs and sells products under the Marisa brand across multiple store locations, positioning itself around lifestyle categories and fashion trends. With over 60 years of operational history, Marisa has built brand recognition tied to its core positioning. The company operates through a traditional retail model with in-store sales as the primary revenue channel, supported by e-commerce operations. Current organizational focus spans visual merchandising, customer relationship management, and internal talent development programs including internship and apprenticeship initiatives.

HeadquartersSão Paulo, SP

Company Size10,001+ employees

Founded1948

Hiring MarketsBrazil

Frequently Asked Questions

What is Marisa's target customer?

Middle-lower income Brazilian women aged 20–35, representing the largest socioeconomic segment in Brazil according to ABEP data. The company designs affordable fashion and lingerie to match this demographic's preferences and purchasing power.

What is Marisa's core business model?

Multi-store department retail chain focused on women's fashion. Products are sold under the Marisa brand across physical store locations organized by lifestyle categories, with e-commerce as a secondary channel.