Maria Filó Tech Stack

Fashion retail brand scaling digital commerce and inventory operations

Retail Rio de Janeiro 501–1,000 employees Privately Held

Maria Filó is a Rio-based fashion retailer with 501–1,000 employees shifting focus toward digital commerce and operational efficiency. The tech stack reveals a VTEX-first e-commerce setup paired with Adobe's creative suite and analytics tooling, while hiring remains sales-dominant (32 roles) with minimal data and design support — a signal that inventory and CRM automation, not product innovation, is the immediate bottleneck. Active projects cluster around sales analytics, inventory turnover, and holiday season execution, directly addressing stated pain points in meeting targets and optimizing stock.

Tech Stack 19 technologies

Core StackGoogle Analytics Adobe Creative Cloud Adobe Illustrator After Effects Adobe Premiere Pro Figma VTEX Excel SQL Photoshop InDesign TikTok Pinterest YouTube Word PowerPoint WhatsApp Adobe HTML

What Maria Filó Is Building

◆Challenges

Sales performance improvement
Inventory management optimization
Holiday season sales support
Meeting sales targets
Improving crm campaign performance
Optimizing communication flows
Tracking daily sales kpis
Optimizing inventory turnover
Building digital marketing calendar

▲Active Projects

Vtex promotion creation
Digital commercial calendar
Internal brand layout projects
Store visual communication rollout
Vm tools development
Holiday season support
Crm digital channel implementation
Communication flow optimization
Digital marketing calendar
Sales and inventory analytics

Hiring Activity

Steady40 roles · 15 in 30d

Department

Sales

Marketing

Data

Design

Ops

Seniority

Junior

Intern

Mid

Manager

Senior

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About Maria Filó

Maria Filó is a Brazilian fashion brand founded in 1997 in Ipanema, Rio de Janeiro, specializing in knitwear and contemporary women's apparel. The company operates a retail footprint alongside digital channels, with 501–1,000 employees distributed across sales, marketing, operations, and design teams. Current operational priorities center on e-commerce platform management via VTEX, inventory optimization, sales performance tracking, and CRM execution across digital touchpoints including TikTok and Pinterest.

HeadquartersRio de Janeiro

Company Size501–1,000 employees

Hiring MarketsBrazil

Frequently Asked Questions

What e-commerce platform does Maria Filó use?

Maria Filó uses VTEX as its primary e-commerce platform, supported by Google Analytics for traffic and sales measurement, SQL for data queries, and Adobe Creative Cloud for asset creation.

What countries does Maria Filó hire in?

Maria Filó currently hires exclusively in Brazil, with headquarters in Rio de Janeiro.