Multi-unit Brazilian steakhouse chain with 84+ locations in major shopping malls
Mania De Churrasco operates a mid-sized restaurant network built on foundational enterprise software (SAP, Microsoft Office, eSocial for Brazilian payroll compliance) and basic social media marketing tools (Instagram, TikTok, Canva). The hiring mix—weighted toward junior food staff and finance roles—paired with active pain points around cost optimization, process standardization, and financial data control suggests a scaling operation struggling to centralize backend operations as unit count grows. Internal communication and employee engagement appear to be strategic focuses.
Mania De Churrasco is a Brazilian steakhouse chain founded in 2001, headquartered in São Paulo with over 84 locations across major shopping malls nationwide. The brand operates two main formats: Buffet Express (self-service churrasco) and Prime Steak House (full-service). The company employs 1,001–5,000 people across food operations, finance, marketing, and support functions. Current operational priorities include new product development for the restaurant segment, seasonal campaign execution, and internal cost and performance analysis.
The chain operates more than 84 restaurants across principal shopping malls throughout Brazil, spanning two concepts: Buffet Express and Prime Steak House.
The company uses SAP for enterprise resource planning, Microsoft Office for administrative work, eSocial for Brazilian compliance and payroll, and Instagram, TikTok, and Canva for marketing and social content.
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