Mamas & Papas Tech Stack

Parenting products retailer expanding data infrastructure and international operations

Retail Huddersfield 1,001–5,000 employees Founded 1981 Privately Held

Mamas & Papas is a 40-year-old UK-based parenting goods retailer with 50+ stores across the UK and Ireland, now building a new data platform on Microsoft Fabric while managing inventory and sales scaling across 30+ countries. The hiring surge is sales-led (40 of 59 open roles), but the active data-infrastructure projects—Fabric adoption, OneLake ingestion, governance frameworks—signal internal operational strain: supply-demand mismatches, inventory accuracy gaps, and fragmented systems that need integration into a centralized data lake.

Tech Stack 15 technologies

Core StackPower BI Adobe Creative Cloud Adobe Illustrator Lakehouse OneLake SQL DAX Progress OpenEdge InDesign Photoshop Excel

AdoptingMicrosoft Fabric

What Mamas & Papas Is Building

◆Challenges

Building new data platform from scratch
Ensuring data governance and quality
Expanding into new markets
Supply and demand mismatch
Integrating operational systems into data lake
Inventory accuracy
Expanding international market presence
Meeting international partner sales targets
International brand growth
Expanding store footprint

▲Active Projects

New microsoft fabric data platform
El corte inglés partnership
Data ingestion into onelake
Data governance framework
Rota planning
Global marketing campaigns
Strategic partnership initiatives
Integrated marketing campaigns
International partner merchandising planning
Stock parameter optimization for international partners

Hiring Activity

Accelerating60 roles · 35 in 30d

Department

Sales

Marketing

Ops

Data

Product

Design

Engineering

Finance

Seniority

Junior

Manager

Mid

Senior

Director

Intern

Notable leadership hires: Marketing Director

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About Mamas & Papas

Mamas & Papas designs and sells nursery furniture, pushchairs, clothing, toys, and parenting equipment through direct retail (stores, concessions, e-commerce) and international wholesale partnerships. Headquartered in Huddersfield, the company operates across the UK, Ireland, and 30+ countries via third-party distribution partners. The product portfolio spans design (Adobe Creative Cloud) and supply-chain operations (inventory, rota planning, stock optimization). Current growth priorities are international market expansion and meeting partner sales targets, underpinned by a data modernization effort to replace legacy Progress OpenEdge systems with Microsoft Fabric.

HeadquartersHuddersfield

Company Size1,001–5,000 employees

Founded1981

Hiring MarketsUnited Kingdom

Frequently Asked Questions

What is Mamas & Papas working on?

Core projects include a new Microsoft Fabric data platform, data ingestion into OneLake, a data governance framework, and international expansion initiatives (El Corte Inglés partnership, global marketing campaigns, international partner merchandising planning).

Where is Mamas & Papas headquartered?

Huddersfield, United Kingdom. The company operates 50+ stores and concessions across the UK and Ireland, with trading presence in over 30 countries.

What tech stack does Mamas & Papas use?

Current tools include Progress OpenEdge, Microsoft (Power BI, OneLake, SQL, DAX), Adobe Creative Cloud (InDesign, Photoshop, Illustrator), and Excel. The company is adopting Microsoft Fabric to replace legacy systems.