Motorcycle parts distributor with 65-year market presence across Brazil
Magnetron is a motorcycle aftermarket parts manufacturer and distributor operating across 15,000+ retail points in Brazil, with a portfolio spanning ignition systems, fuel pumps, electrical harnesses, and mechanical components. The tech stack is firmly traditional—Excel, SAP, Adobe Creative Suite, Power BI—reflecting a manufacturing-distribution hybrid still reliant on spreadsheet-driven workflows. Current hiring is concentrated in finance (3 roles) and marketing (2 roles) with junior-heavy seniority mix, paired with pain points in cost allocation accuracy and fiscal process consistency, suggesting internal finance and operations infrastructure is a scaling constraint.
Founded in 1960 in Joinville, Santa Catarina, Magnetron relocated to São José dos Pinhais, Paraná in 1995 and now operates as Brazil's leading supplier of motorcycle electrical and mechanical replacement parts. The company manufactures over 2,000 SKUs, from ignition coils and CDI units to fuel pumps and electrical assemblies, distributed through a network spanning more than 15,000 retail touchpoints nationwide. The business sells to independent mechanics, motorcycle retailers, and end consumers across the Brazilian two-wheeler market. With 51–200 employees and private ownership, the company combines legacy manufacturing capability with direct-to-dealer sales channels.
Primary systems are SAP (ERP), Excel for operations, Power BI for analytics, and Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) for product marketing and content. Google Drive and Figma also in use.
Motorcycle electrical and mechanical parts: ignition coils, stators, rotors, CDI units, fuel pumps, wiring harnesses, and replacement components for ignition and energy systems, totaling over 2,000 products.
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