ECU reprogramming and mechatronic diagnostic tools for automotive workshops
Magicmotorsport builds diagnostic and reprogramming software for engine control units (ECUs) and transmissions in automotive, marine, and agricultural equipment. The stack is firmware-heavy (CAN, Arduino, C/C++) with emerging automation tooling (n8n, Zapier, RAG), and the hiring mix skews junior/intern across engineering and research — suggesting the company is scaling up internal automation and data workflows while maintaining core embedded product development.
Founded in 1996, Magicmotorsport develops mechatronic solutions for reprogramming and diagnosing electronic modules in vehicles and machinery. The company operates from headquarters in Partinico, Italy, with branches in the USA, Spain, Poland, and China, plus a global distributor network. The core product is FLEX, a programming tool designed for workshops to reprogram ECUs and transmissions (TCUs). The company also runs 24/7 multilingual technical support across chat, phone, and email. With 51–200 employees, Magicmotorsport serves independent repair shops, tuning specialists, and OEM service centers worldwide.
C, C++, Python, JavaScript, and Bash. The stack also includes CAN and CAN-FD protocols for embedded automotive systems, plus Arduino and Raspberry Pi for hardware development.
n8n, Zapier, Google Apps Script, and RAG-based systems. Active projects focus on workflow automation, tool integration via micro-services, and internal document/data analysis.
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