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MAGIC Bodyfashion Tech Stack
Women's shapewear and bodyfashion brand scaling DTC via Shopify
MAGIC Bodyfashion is a Dutch shapewear and bodyfashion retailer (founded 1993) running direct-to-consumer and wholesale channels. The tech stack is standard DTC—Shopify, Klaviyo, Meta, TikTok, Google Ads—but the hiring mix and active projects reveal a company in transition: finance and sales teams are expanding in parallel, and projects cluster around financial process formalization (Dynamics Business Central, compliance, cash-flow management) and commercial automation, suggesting an inflection point from bootstrap operations toward institutional backend systems.
Tech Stack 11 technologies
Core StackShopify Klaviyo Google Ads Meta Google TikTok Business Central Microsoft 365 Excel Dynamics NAV Dynamics 365 Business Central
What MAGIC Bodyfashion Is Building
◆Challenges
- Streamlining finance processes
- Inventory management
- Cash flow management
- Professionalizing financial processes
- Improving financial systems
- Compliance and internal controls
- Automating commercial processes
- Optimizing workflows
- Identifying bottlenecks and opportunities
▲Active Projects
- Online campaign rollout in shopify
- Email marketing flows setup
- Seo optimization on product pages
- Group reporting to hveg fashion group
- Professionalizing financial processes
- Commercial process automation
- Workflow optimization in trimit and dynamics
- Bottleneck identification in accounts
Hiring Activity
5 roles · 2 in 30d
Department
Seniority
Company intelligence
