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Mad Mais Tech Stack

Building materials distributor scaling sales operations and supply chain in Brazil

Retail São Paulo, SP 201–500 employees Founded 2007 Privately Held

Mad Mais operates a multi-category building materials distribution business (MDF, plywood, hardware, electrical, tools, finishes) across Brazil, built on TOTVS Protheus ERP + RD Station + SQL. The hiring shape is heavily weighted toward junior-level roles in logistics and sales (14 of 27 open roles), paired with active projects in pricing strategy, KPI automation, and product launches — indicating operational scaling before leadership depth. Pain points cluster around inventory and delivery friction (forecasting, turnover, order flow, logistics optimization), where manual processes (Excel, lack of automated KPI reporting) are the binding constraint.

Tech Stack 10 technologies

Core StackGoogle Analytics CRM Excel TOTVS Protheus DaVinci Resolve CapCut Protheus RD Station WhatsApp SQL

What Mad Mais Is Building

Challenges

  • Maximizing profitability
  • Inventory turnover optimization
  • Managing order flow
  • Delivery delay management
  • Inefficient material flow
  • Budget variance analysis
  • Inventory forecasting inaccuracies
  • Lack of automated kpi reporting
  • Inventory control
  • Optimizing logistics processes

Active Projects

  • Open to buy process development
  • Sales budget construction
  • Kpi performance monitoring
  • Pricing performance reporting
  • Price table updates
  • Developing new electric products
  • Executing product launch plans
  • Trigger funnel
  • Customer journey management
  • A/b testing

Hiring Activity

Minimal25 roles · 3 in 30d

Department

Logistics
7
Sales
7
Marketing
4
Ops
3
Manufacturing
2
Purchasing
2
Administration
1
Procurement
1

Seniority

Junior
18
Mid
8
Senior
1
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About Mad Mais

Mad Mais was founded in 2007 and serves construction and renovation projects in Brazil, offering a portfolio spanning structural materials (MDF, plywood), hardware, electrical supplies, tools, and finishes. The company operates as a distributor through a sales-led model, with a 201–500 person org based in São Paulo. Operations run on TOTVS Protheus (Brazilian ERP standard) and Google Analytics for basic visibility. Current work centers on sales budget discipline, pricing optimization, inventory forecasting, and logistics process efficiency — core levers for profitability in margin-constrained distribution.

HeadquartersSão Paulo, SP
Company Size201–500 employees
Founded2007
Hiring MarketsBrazil

Frequently Asked Questions

What ERP does Mad Mais use?

TOTVS Protheus, paired with RD Station for CRM and SQL for analytics. Excel remains in active use for budget and pricing workflows.

What products does Mad Mais distribute?

MDF, plywood, hardware, electrical materials, tools, and revestments (finishes) — serving construction and renovation projects.

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