Madesa Furniture Tech Stack

Brazilian furniture manufacturer with omnichannel e-commerce and international distribution

Furniture Bom Principio, Rio Grande do Sul 501–1,000 employees Founded 1977 Privately Held

Madesa manufactures furniture across kitchens, wardrobes, and bedroom collections from southern Brazil, distributed to 60+ countries. The tech stack reveals a PHP/Laravel backend with VTEX and Shopify storefronts, paired with HubSpot and Salesforce for CRM — a classic hybrid of legacy manufacturing ERP and modern retail commerce. Current hiring skews heavily marketing (8 roles) and mid-level talent, while projects focus on e-commerce performance and paid-media optimization, suggesting friction between logistics-heavy international operations and digital channel efficiency.

Tech Stack 34 technologies

Core StackPHP Laravel JavaScript Linux Docker MySQL Google Ads Meta Ads Google Analytics HubSpot Salesforce Power BI Looker Python Shopify Trello Monday.com HTML CSS Excel Word PowerPoint Data Studio Google Tag Manager RD Station Looker Studio Lighthouse VTEX Google Sheets Teams+4 more

What Madesa Furniture Is Building

◆Challenges

Ensuring customs compliance
Contract compliance
Financial data consistency
Digital channel performance improvement
Paid media campaign optimization
Recruiting for future positions
Managing international freight costs
Invoice discrepancies
Optimizing modal selection
Slow page load times

▲Active Projects

Kitchen projects
E-commerce platform enhancements
International paid media campaigns
Digital channel improvement initiatives
Talent pool for future positions
Digital solutions integration
Performance optimization of e-commerce pages
Crm campaign optimization
E-commerce promotional campaigns
Digital solution implementation

Hiring Activity

Accelerating30 roles · 15 in 30d

Department

Marketing

Manufacturing

Support

Engineering

Logistics

Sales

Finance

Ops

Seniority

Mid

Junior

Intern

Senior

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About Madesa Furniture

Madesa is a privately held furniture manufacturer founded in 1977, operating from the Serra Gaucha region of Rio Grande do Sul, Brazil. The company produces kitchens, wardrobes, dormitories, and dining furniture, with 501–1,000 employees and presence across 60+ countries. Manufacturing capacity is supported by modern facilities and quality certifications. Distribution relies on e-commerce (VTEX/Shopify), digital marketing (Google Ads, Meta Ads), and international logistics networks. Current operations span production, sales, support, engineering, and marketing functions, with accelerating hiring focused on mid-level roles.

HeadquartersBom Principio, Rio Grande do Sul

Company Size501–1,000 employees

Founded1977

Hiring MarketsBrazil

Frequently Asked Questions

What e-commerce platforms does Madesa use?

Madesa operates on VTEX and Shopify, paired with Salesforce and HubSpot for customer management, Google Analytics and Data Studio for performance tracking, and Google Tag Manager for event data.

How many countries does Madesa sell in?

Madesa has operations and distribution across 60+ countries, with factories located in the Serra Gaucha mountains of Rio Grande do Sul, Brazil.