Lorna Jane Tech Stack

Global activewear brand for women built on community and movement

Retail Eagle Farm, Queensland 1,001–5,000 employees Founded 1989 Privately Held

Lorna Jane is a privately held activewear retailer headquartered in Australia with 1,001–5,000 employees, operating retail locations and a direct-to-consumer channel. The company's tech stack is heavily weighted toward social (Instagram, TikTok, Meta, YouTube, Pinterest) and design tools (Adobe Creative Suite), reflecting a marketing-led business model centered on visual storytelling and brand community—not infrastructure modernization. Hiring is concentrated in marketing (4 roles) and sales (3 roles) with senior-level velocity, signaling focus on campaign execution and revenue growth rather than technical scaling.

Tech Stack 10 technologies

Core StackAdobe Illustrator Instagram TikTok Meta YouTube LinkedIn Pinterest InDesign Photoshop Excel

What Lorna Jane Is Building

◆Challenges

Maintaining brand consistency
Increasing sales
Exceeding sales targets
Elevating national people function
Attracting and retaining talent
Maximizing occupancy and yield
Increasing bookings

▲Active Projects

High-impact campaign ideation
In-store signage assets
Brand storytelling across all channels and markets
End-to-end campaign delivery across all brand touchpoints
Hr frameworks
Bi-monthly collection
Category growth
Product-specific

Hiring Activity

Steady15 roles · 6 in 30d

Department

Marketing

Sales

Logistics

Design

Ops

Product

Seniority

Senior

Manager

Mid

Junior

Lead

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About Lorna Jane

Lorna Jane manufactures and retails technical activewear designed for women, operating since 1989 from Eagle Farm, Queensland. The brand positions itself around community-driven 'Active Living' and women's empowerment; women represent 98% of the workforce across team and leadership levels. Product strategy centers on bi-monthly collections and category expansion, while go-to-market relies on owned channels (retail locations), direct-to-consumer digital, and social-first marketing. Pain points cluster around brand consistency maintenance, sales growth, talent retention, and maximizing venue utilization—operational challenges typical of multi-location retail with scaling ambitions.

HeadquartersEagle Farm, Queensland

Company Size1,001–5,000 employees

Founded1989

Hiring MarketsAustralia

Frequently Asked Questions

What is Lorna Jane's tech stack?

Instagram, TikTok, Meta, YouTube, LinkedIn, Pinterest for social and community; Adobe Illustrator, InDesign, and Photoshop for design and campaign creation; Excel for operations.

Where is Lorna Jane headquartered?

Eagle Farm, Queensland, Australia. The company was founded in 1989 and remains privately held.