lojasmel Tech Stack

Multi-location home goods retailer optimizing warehouse and store operations

Retail São Paulo 1,001–5,000 employees Founded 1978 Privately Held

Lojasmel operates a 1,000+ person retail network across São Paulo with 30+ thousand SKUs distributed through convenience-positioned stores near transit hubs. The tech stack is operational (Google Workspace, Power BI, Tableau, WMS, ERP, SQL) rather than cutting-edge, and hiring is heavily sales-focused (47 of 63 active roles) while decelerating — suggesting mature store coverage with hiring shifts toward loss prevention (6 security roles) and backend optimization (WMS/ERP projects underway).

Tech Stack 14 technologies

Core StackPower BI Tableau Looker Google Docs Google Slides Google Drive Excel Google Sheets WMS ERP WhatsApp Meta Instagram SQL

What lojasmel Is Building

◆Challenges

Reducing shoplifting incidents
Reducing store theft
Loss due to theft
Incomplete supplier and product data
Inefficient budgeting and forecasting
Ensuring compliance with labor laws
Reporting performance indicators
Resource allocation optimization
Wms and erp optimization
Improving customer service processes

▲Active Projects

Corporate expansion projects
Financial transformation projects
Wms and erp optimization
Resource allocation optimization
Layout automation project
Warehouse process automation
Pilot layout testing in selected stores
Store clustering by consumption profile

Hiring Activity

Decelerating65 roles · 10 in 30d

Department

Sales

Security

Logistics

Admin

Audit

Finance

Legal

Seniority

Junior

Manager

Mid

Intern

Lead

Senior

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About lojasmel

Lojasmel is a Brazilian home goods and general merchandise retailer founded in 1978, operating across São Paulo with over 30 thousand products across multiple store locations. The company positions stores adjacent to metro stations and parking facilities to serve high-density urban centers. Operationally, Lojasmel manages store networks, inventory distribution, and customer experience through a mix of Google Workspace analytics tools (Power BI, Tableau, Looker) and core retail systems (WMS, ERP). Current focus includes warehouse process automation, store layout optimization by consumption profile, and financial transformation initiatives, while addressing persistent operational challenges around shrink control, supplier data quality, and resource allocation.

HeadquartersSão Paulo

Company Size1,001–5,000 employees

Founded1978

Hiring MarketsBrazil

Frequently Asked Questions

What is Lojasmel's tech stack?

Google Workspace (Docs, Sheets, Drive), Power BI, Tableau, Looker, SQL, WMS, ERP, with WhatsApp, Meta, and Instagram for customer communication and marketing.

Where is Lojasmel headquartered?

São Paulo, Brazil. The company operates retail locations across São Paulo, positioned near metro stations and parking facilities.