Nonprofit advancing liver disease research, education, and patient advocacy
American Liver Foundation runs a patient advocacy and research funding organization serving 30 million Americans affected by liver disease. The tech stack is nonprofit-standard (Salesforce, HubSpot, Blackbaud for CRM and fundraising) with heavy social media presence across Meta, Instagram, X, and LinkedIn. Current hiring velocity is accelerating across marketing and events—8 roles posted in the last 30 days—and pain-point data reveals active friction around donor engagement, prospect identification, and lifecycle automation, suggesting the organization is prioritizing fundraising efficiency and volunteer pipeline development.
Founded in 1976, American Liver Foundation operates from New York as a 51–200-person nonprofit dedicated to research funding, medical education, patient advocacy, and public awareness around liver disease. The organization funds medical research, educates healthcare professionals, provides support and information to patients and families, and runs public health campaigns. Active programs include the Liver Life Walk, National Legacy Gala, and Liver Life Challenge, alongside content marketing and email-driven donor engagement. Fundraising optimization and volunteer network development are core operational priorities.
Salesforce and HubSpot for donor CRM and marketing automation; Blackbaud for nonprofit fundraising and financial management; Microsoft Office suite; and social platforms (Meta, Instagram, X, LinkedIn, YouTube) for awareness campaigns.
Major initiatives include Liver Life Walk, National Legacy Gala, and Liver Life Challenge fundraising events; strategic donor engagement via email automation and lifecycle flows; content marketing and campaign optimization (Think Liver Think Life campaign); and benchmarking best practices against peer nonprofits.
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