LIQID is a Berlin-based digital wealth manager serving high-net-worth individuals across Europe. The tech stack—React, Node.js, PostgreSQL, combined with Salesforce, Braze, and business intelligence tools (Power BI, Looker, Tableau)—reflects a customer-facing product org with sales and marketing automation infrastructure. Active hiring across sales, engineering, and marketing, paired with projects around A/B testing, landing page optimization, and an AI roadmap, signals scaling of customer acquisition and product modernization.
Notable leadership hires: Chief of Staff
Founded in 2016, LIQID manages over €3 billion in assets for clients seeking professionally managed exposure to private equity, venture capital, and real estate—traditionally gatekept behind high minimums. The company democratizes access through a digital platform, starting at €100,000 for tailored wealth management and €200,000 for curated multi-asset portfolios. Operating from Berlin with 51–200 employees, LIQID holds B Corp certification and is backed by institutional investors including LGT and Project A. The business model is sales-led (customer acquisition and team development feature prominently in pain points), and product development priorities center on scaling lead generation, data accessibility, and expanding market position across Europe.
LIQID's core stack is JavaScript/TypeScript with React (web), React Native (mobile), Node.js/Express backends, and PostgreSQL + Redis for data. Sales and marketing run on Salesforce, Braze, and HubSpot. Analytics uses Power BI, Looker, and Tableau.
Active projects include a next-generation digital investment platform, A/B testing and landing page optimization for customer acquisition, marketing campaign architecture, scalable reporting frameworks, and an AI roadmap. Pain points center on data accessibility, lead generation scaling, and sales team development.
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