Online investment platform for French retail savings and wealth management
Linxea operates a low-cost investment platform for French savers, with 180,000 clients managing over €6 billion in assets. The tech stack reveals a heavy instrumentation focus—Google Analytics, Mixpanel, Amplitude, Contentsquare, and AB Tasty all active—paired with mobile-first development (React Native, Expo). The current project list (A/B testing, CRO, site performance, unit testing) and hiring mix (marketing-led with steady engineering velocity) suggest they are optimizing onboarding and conversion rather than scaling infrastructure.
Linxea is an independent online savings specialist based in Paris, serving retail investors across France. The platform spans insurance products (assurance vie), retirement planning (Plan Épargne Retraite), real estate (SCPI, immobilier), private equity, and tax-advantaged investment vehicles. Founded in 2001, the company now manages over €6 billion in client assets across 180,000 accounts. Operations are concentrated in France with 51–200 employees focused on product development, marketing, and client engagement.
Linxea uses Dynamics 365 (CRM), React Native and Expo (mobile), TypeScript and React Query (frontend), Datadog (monitoring), and a comprehensive analytics suite: Google Analytics, Mixpanel, Amplitude, AB Tasty, and Contentsquare for user behavior and experimentation.
Current priorities include mobile app development, A/B testing frameworks, conversion rate optimization, site performance monitoring, unit testing implementation, and multichannel CRM campaign delivery.
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