AI marketplace connecting brands with publishers for backlinks and digital PR
Linkbroker operates a two-sided marketplace for backlinks and digital PR, built on a network of 100,000+ verified publishers and 50,000+ published articles. The company runs a marketing-heavy org (5 of 7 active hires) focused on paid-acquisition channels (Google Ads, Meta Ads, LinkedIn) and internal SEO—a signal that customer acquisition and organic visibility are equally critical to their go-to-market. Active projects span linkbuilding execution, SEO process optimization, and B2B funnel work, while pain points cluster around scaling growth and moving decision-making away from intuition toward data-driven allocation.
Linkbroker is a marketplace platform that intermediates between brands, agencies, and businesses seeking backlinks and digital PR placements, and a network of trade portals, industry magazines, and media outlets. The platform surfaces an AI-powered recommendation engine (LinkFinder) that generates relevant topics, anchor texts, and link targets to streamline off-page SEO work. The company serves startups through global brands, operating primarily in Germany with a 11–50 person team. Revenue and growth models appear acquisition-led, with emphasis on paid media optimization and B2B outreach alongside the core marketplace transaction.
Linkbroker's primary tools are Ahrefs, SEMrush, Google Ads, Meta Ads, Google Workspace, Asana, Google Analytics 4, ClickUp, and LinkedIn for operations, analytics, and ad management.
Linkbroker is headquartered in Königswinter, North Rhine-Westphalia, Germany, and was founded in 2023.
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