Canadian home furnishings retailer with omnichannel marketing focus
Linen Chest operates a multi-channel home retail business across bedding, bath, kitchen, and décor—supported by a marketing and sales-heavy org (62 of 96 active roles) leaning into paid acquisition and data. The stack reveals a retailer mid-modernization: legacy AS/400 alongside Magento, Salesforce, and Klaviyo, with active projects in ETL, data architecture, and cart-abandonment automation. Pain points (inaccurate product content, ROAS optimization, campaign automation) and hiring velocity suggest they're scaling martech and data teams to compete in omnichannel retail.
Notable leadership hires: Retail Sales Director, Head of Cash, Head of Stock
Linen Chest is a Canadian home furnishings retailer founded in 1961, operating 501–1,000 staff across retail, e-commerce, and mall-based locations. The product portfolio spans bedding, mattresses, kitchen and tabletop, bath, décor, and custom window treatments. Operations span in-store events, mall activations, and digital channels. The company is actively hiring across sales, operations, and marketing to expand paid media campaigns, improve product data quality, and build omnichannel marketing integration.
Linen Chest runs Magento for e-commerce, Salesforce (CRM and Marketing Cloud) for customer data, Klaviyo for email automation, Google (Ads, Analytics 4, Tag Manager) for paid and organic digital, and legacy AS/400 for core operations. Analytics tools include Tableau, Looker, and Power BI.
Current projects include omnichannel marketing integration, ETL pipeline development, comprehensive data architecture, cart-abandonment automation, product description enhancement, and Google Ads campaign optimization to improve ROAS.
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