Direct-to-consumer health brand scaling digital products and paid acquisition across YouTube, eCommerce, and apps
Liebscher & Bracht is a German health-commerce operator built on YouTube distribution (5M+ followers) and product sales. The tech stack is light—Shopify, Meta/YouTube ads, Adobe Creative Suite, Google Analytics—reflecting a content-driven, performance-marketing model rather than platform engineering. Hiring is accelerating across marketing (5 open roles) and support, with active work on paid acquisition systems, creative testing frameworks, and funnel optimization, indicating they're moving from organic YouTube scale toward repeatable paid-growth infrastructure.
Liebscher & Bracht operates a health and wellness brand focused on pain management through exercises, digital content, and consumer products. The company reaches over 5 million followers on YouTube as one of the largest German-language health channels, using that audience to distribute branded exercises, an app, fascia tools, sleep products, and supplements. Revenue flows through direct eCommerce (Shopify storefront) and digital subscriptions. The 51–200 person team is based in Bad Homburg, Germany, and has been recognized as a top employer in its region.
Core tools: Shopify (eCommerce), Meta and YouTube (paid + organic ads), Google Analytics 4 (analytics), Adobe Creative Cloud + Figma (design). No custom backend or data infrastructure in active use.
Scaling paid social campaigns, building creative testing frameworks, optimizing Shopify shop UX, expanding paid acquisition systems, growing the health app, and launching certification training programs (Schmerztherapie-Ausbildungen) across German-speaking regions.
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