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Liebscher & Bracht Tech Stack

Direct-to-consumer health brand scaling digital products and paid acquisition across YouTube, eCommerce, and apps

Wellness and Fitness Services Bad Homburg 51–200 employees Founded 2009 Privately Held

Liebscher & Bracht is a German health-commerce operator built on YouTube distribution (5M+ followers) and product sales. The tech stack is light—Shopify, Meta/YouTube ads, Adobe Creative Suite, Google Analytics—reflecting a content-driven, performance-marketing model rather than platform engineering. Hiring is accelerating across marketing (5 open roles) and support, with active work on paid acquisition systems, creative testing frameworks, and funnel optimization, indicating they're moving from organic YouTube scale toward repeatable paid-growth infrastructure.

Tech Stack 12 technologies

What Liebscher & Bracht Is Building

Challenges

  • Scaling app growth
  • Scaling paid social campaigns
  • Maintaining 5-star reviews
  • Product scalability challenges
  • Building scalable growth system
  • Lack of structured creative testing
  • Improving customer satisfaction
  • Optimizing conversion rates
  • Managing paid media spend
  • Ownership of shopify shop

Active Projects

  • Schmerztherapie-ausbildungen deutschlandweit
  • Campaign visuals
  • Paid acquisition & creative system
  • Creative testing framework
  • Community management support
  • Cross-selling identification
  • Online funnel development
  • Growth strategy implementation
  • Campaigns and product launches
  • Shop structure and ux optimization

Hiring Activity

Accelerating15 roles · 7 in 30d

Department

Marketing
5
Support
3
Design
2
Ops
2
Logistics
1
Product
1
Sales
1

Seniority

Mid
5
Senior
5
Junior
3
Intern
2
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About Liebscher & Bracht

Liebscher & Bracht operates a health and wellness brand focused on pain management through exercises, digital content, and consumer products. The company reaches over 5 million followers on YouTube as one of the largest German-language health channels, using that audience to distribute branded exercises, an app, fascia tools, sleep products, and supplements. Revenue flows through direct eCommerce (Shopify storefront) and digital subscriptions. The 51–200 person team is based in Bad Homburg, Germany, and has been recognized as a top employer in its region.

HeadquartersBad Homburg
Company Size51–200 employees
Founded2009
Hiring MarketsGermany

Frequently Asked Questions

What is Liebscher & Bracht's tech stack?

Core tools: Shopify (eCommerce), Meta and YouTube (paid + organic ads), Google Analytics 4 (analytics), Adobe Creative Cloud + Figma (design). No custom backend or data infrastructure in active use.

What is Liebscher & Bracht working on?

Scaling paid social campaigns, building creative testing frameworks, optimizing Shopify shop UX, expanding paid acquisition systems, growing the health app, and launching certification training programs (Schmerztherapie-Ausbildungen) across German-speaking regions.

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