Inclusive lingerie brand scaling manufacturing and sales operations in Brazil
Liebe Lingerie manufactures and sells lingerie across Brazil with a 501-person team split heavily between sales (14 roles) and manufacturing (6 roles). The tech stack reveals operational maturity in retail—SAP, TOTVS, Salesforce, HubSpot, Power BI—but hiring velocity and pain-point clustering (manual Excel controls, production efficiency, inventory accuracy) signal a company hitting scaling friction. Manufacturing- and sales-led hiring suggests they're investing in capacity and distribution rather than platform innovation.
Liebe Lingerie has operated since 2005 as a Brazilian intimate apparel manufacturer and retailer. The brand positions itself around inclusive sizing, multiple skin tones, and body-positive messaging. Operations span manufacturing, retail sales, and design, supported by enterprise tools (SAP, TOTVS) for ERP and Salesforce/HubSpot for sales and marketing. The company is actively hiring across sales and manufacturing roles, with junior and mid-level dominance indicating team expansion in execution-heavy functions.
SAP and TOTVS for ERP, Salesforce and HubSpot for sales/CRM, Power BI for analytics, Google Ads and Facebook Ads Manager for marketing, Adobe Creative Suite for design. Excel remains in active use for reporting and controls.
Production efficiency, inventory accuracy, manual Excel controls, reducing rework and production costs, supplier compliance, and quality monitoring. These point to manufacturing-scale issues rather than demand or brand challenges.
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