Let's Roam Tech Stack

Team-building experiences and scavenger hunts marketed through performance advertising

Events Services Denver, Colorado 11–50 employees Founded 2016 Privately Held

Let's Roam operates a B2C experiences business (team-building scavenger hunts, corporate gifts, group activities) with a marketing-first org: 6 of 7 active roles are senior marketing hires focused on paid acquisition. The tech stack is pure performance marketing (Google Ads, Meta, LinkedIn, TikTok, plus analytics), and projects cluster heavily around scaling paid campaigns, optimizing ROAS, and building evergreen creative—a lean, growth-focused operation where the entire company's leverage is in customer acquisition efficiency.

Tech Stack 13 technologies

Core StackGoogle Ads Meta Ads LinkedIn Ads Bing Meta LinkedIn TikTok Google Analytics 4 Bing Ads TikTok Ads Facebook Ads Manager Instagram Ads Instagram

What Let's Roam Is Building

◆Challenges

Scaling b2c ad campaigns
Low margin products
Scaling paid acquisition engine
Maintaining positive roas
Improving return on ad spend
Building scalable systems
Scaling third-party listing partners
Optimizing bidding strategies

▲Active Projects

Develop new evergreen campaigns
Bidding strategy optimization
Scaling paid acquisition engine
Recommend new page designs
Source new ugc/influencer content
Optimizing daily campaigns
Partnering on event-driven campaigns
Google ads strategy and execution
Evergreen campaign building
Third-party listing partner scaling

Hiring Activity

Minimal7 roles · 0 in 30d

Department

Marketing

Seniority

Senior

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About Let's Roam

Let's Roam sells team-building scavenger hunts, corporate gifts, and small-group activities to companies and groups seeking in-person experiences. Founded in 2016 and based in Denver, the company operates as a 11–50 person private venture. The business model is B2C, with customers purchasing experiences directly or through corporate team-building budgets. The organization is structured almost entirely around marketing and paid acquisition, with minimal backend headcount, reflecting a model where customer acquisition velocity and ROAS are the primary operational constraints.

HeadquartersDenver, Colorado

Company Size11–50 employees

Founded2016

Frequently Asked Questions

What does Let's Roam do?

Let's Roam designs and sells team-building scavenger hunts, corporate gifts, and small-group experiences. Customers book and participate in exploration-based activities marketed as connection-focused events.

What marketing channels does Let's Roam use?

Let's Roam runs paid campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, and Bing, with Google Analytics 4 for measurement. The stack reflects a direct-response, multi-platform acquisition strategy.

Where is Let's Roam headquartered?

Let's Roam is headquartered in Denver, Colorado and was founded in 2016.