Lensa Tech Stack

Optical retailer expanding across Eastern Europe with 80+ showrooms

Retail Bucureşti 501–1,000 employees Founded 2013 Privately Held

Lensa is a Romanian optical retailer operating 80+ physical locations plus an e-commerce platform, with regional expansion into Moldova and Bulgaria. The hiring mix—weighted toward ops and engineering over sales—and active projects around ERP integration and process digitalization signal a shift from pure retail operations toward systems modernization. Tech stack remains elementary (Excel, Office, Meta/Google ads), but the push to digitalize processes and integrate ERP suggests internal systems have become a constraint on growth.

Tech Stack 11 technologies

Core StackGoogle Ads Meta Ads LinkedIn Ads Excel Microsoft Office Meta Instagram YouTube

What Lensa Is Building

◆Challenges

Expanding retail footprint
Digitalizing processes
Integrating erp with existing systems
Identifying legal risks
Ensuring compliance across business
Negotiating lease terms
Optimizing store locations
Lease negotiation complexity
Location optimization

▲Active Projects

Optimizing existing store locations
Digitalization of processes
Erp integration with existing systems
Social media strategy
Direct marketing plan
Influencer marketing
Opening new lensa stores
Feasibility studies for new locations
Opening new store locations
Renewing lease contracts

Hiring Activity

Accelerating10 roles · 8 in 30d

Department

Ops

Engineering

Marketing

Construction

Legal

Seniority

Mid

Junior

Manager

Senior

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About Lensa

Lensa sells sunglasses, eyeglasses, contact lenses, and colored lenses across Romania, Moldova, and Bulgaria. The company operates one of Eastern Europe's largest optical stores in Bucharest alongside a network of 80+ physical locations and an online store. The portfolio spans over 130 brands and 3,500+ SKUs. Founded in 2013, Lensa has become the local market leader in online optics while maintaining significant offline presence. Current operational focus includes store-location optimization, lease negotiations, ERP system integration, and process digitalization to support continued expansion.

HeadquartersBucureşti

Company Size501–1,000 employees

Founded2013

Hiring MarketsRomania

Frequently Asked Questions

Where is Lensa headquartered?

Lensa is headquartered in Bucharest, Romania. The company also operates locations in Chisinau (Moldova) and Sofia (Bulgaria).

How many employees does Lensa have?

Lensa has 501–1,000 employees across its retail, e-commerce, and support operations.

Is Lensa hiring engineers?

Yes. Lensa has 2 active engineering roles posted, with hiring concentrated in Romania across multiple departments including operations, marketing, and HR.