South Wales building materials and timber distributor with 50+ branches
LBS Builders Merchants operates a 50+ branch network across South Wales selling building materials, timber, plumbing, and kitchens—a 90-year-old regional distributor now moving aggressively toward digital. Current hiring focus is operational (8 roles), sales (7), and logistics (6), with active projects centered on Google Shopping optimization, Meta dynamic ads, and Klaviyo email campaigns. Pain-point data reveals the core tension: driving high-intent digital traffic and improving cash collection remain primary operational challenges, suggesting the ecommerce push is still in early stages.
LBS Builders Merchants is the largest independent builders merchant in South Wales, founded in 1931 and now operating approximately 500 employees across 50+ branches. The business serves self-builds, contractors, developers, trades (plumbers, roofers), local authorities, and the public, with specialized divisions including Total Plumbing (heating and bathroom supplies), LBS Kitchens & Bathrooms (design and showrooms), Talbot Timber (roof trusses and joinery), and specialist teams in flooring, civils/drainage, roofing, and renewables. A new online platform with Click & Collect capability supports a hybrid retail-to-ecommerce transition. The organization is privately held and UK-based.
Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere Pro, After Effects), Microsoft Office, WordPress for web, Google Analytics, Mailchimp for email, Hootsuite for social, and ecommerce tools including Google Shopping, Meta Ads, and Klaviyo.
Digital marketing optimization (Google Shopping, Meta dynamic ads, Klaviyo campaigns), website updates, branded design and vehicle livery production, and ecommerce collaboration on digital assets—reflecting a shift toward online sales channels.
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