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Laura Canada operates two national women's fashion brands across 140+ stores with a 2,000-person workforce split heavily toward retail sales (69 open roles) alongside design and marketing teams. The tech stack reveals a traditional retail footprint—Shopify for commerce, Adobe Creative Cloud for design, Dayforce for HR—with no active tech migrations or engineering-forward projects. Operational focus centers on inventory optimization, store expansion, and regional training alignment, reflecting a mature brick-and-mortar business scaling across Canada.
Tech Stack 20 technologies
Core StackReact Tailwind CSS Shopify Bitbucket Adobe Creative Cloud AutoCAD Revit Google Ads Google Analytics Adobe Illustrator Adobe InDesign Jinja Liquid Microsoft Office Excel Dayforce Facebook Ads Manager Bing Criteo Pinterest
What Laura Canada Is Building
◆Challenges
- Optimizing store inventory levels
- Meeting sales targets
- Meeting key financial objectives
- Reducing production costs
- Improving payroll processes
- Maintaining quality standards
- Meeting project deadlines
- Integrating new store managers
- Aligning training strategy with regional needs
- Tracking training program effectiveness
▲Active Projects
- Designing inventory analysis tools
- Print production projects
- A/b testing of creative and ad formats
- New store openings
- New store set-up and opening
- Personalized wardrobe styling
- Store layout design
- Email marketing campaigns
- Regional training calendar development
- Seasonal graphic concepts development
Hiring Activity
Steady110 roles · 40 in 30d
Department
Seniority
Notable leadership hires: Customer Experience Lead
Company intelligence
