Los Angeles Kings Tech Stack

NHL team modernizing ticket sales, pricing, and fan analytics

Spectator Sports El Segundo, CA 51–200 employees Founded 1966 Privately Held

The LA Kings are running a modernization push across their business operations, with active projects in dynamic pricing, ticket inventory optimization, and customer lifetime value modeling. Their tech stack—anchored in Dynamics 365, Power BI, and Adobe Creative Cloud—reflects a blend of legacy ERP infrastructure and modern analytics tooling. The flat hiring profile (one engineer, one data analyst, one marketer, and one sales rep across recent postings) suggests targeted, functional hiring rather than departmental scaling.

Tech Stack 10 technologies

Core StackDynamics 365 Adobe Creative Cloud Adobe Illustrator Figma After Effects Power BI Photoshop InDesign Procreate JD Edwards

What Los Angeles Kings Is Building

◆Challenges

Lead generation and routing
Data cleansing and integrity
Reporting and dashboard development
Audit preparation
Vendor payment discrepancies
Data governance compliance
Driving efficiencies

▲Active Projects

Automated sales and service sequences
Sales enablement platform user and license management
Audit preparation
Customer lifetime value modeling
Dynamic pricing
Ticket inventory mix optimization

Hiring Activity

Accelerating6 roles · 3 in 30d

Department

Data

Design

Engineering

Finance

Marketing

Sales

Seniority

Junior

Intern

Mid

Senior

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About Los Angeles Kings

The LA Kings are a professional ice hockey franchise based in El Segundo, California, competing in the Pacific Division of the NHL's Western Conference. Founded in 1966 as part of the NHL's expansion, the team operates across ticket sales, fan engagement, merchandise, and corporate partnerships. Current operational focus includes sales automation, pricing optimization, and revenue analytics—indicating a data-driven shift in how the organization manages inventory and customer relationships.

HeadquartersEl Segundo, CA

Company Size51–200 employees

Founded1966

Hiring MarketsUnited States

Frequently Asked Questions

What technology does LA Kings use?

Dynamics 365, Power BI, Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects), Figma, Procreate, and JD Edwards.

What is LA Kings working on operationally?

Dynamic pricing, ticket inventory optimization, customer lifetime value modeling, sales automation sequences, and sales enablement platform management.