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Brasserie Kronenbourg Tech Stack

France's largest brewer, producing 700M liters annually across premium and value brands

Food and Beverage Manufacturing Obernai 1,001–5,000 employees Founded 1664 Public Company

Kronenbourg is the leading beer producer in France with ~25% market share, operating from Alsace since 1664. The tech stack is operationally focused—Excel, SAP, Power BI, Circana—reflecting a manufacturing and retail-driven business. Hiring is skewed toward marketing (13 roles) and sales (12 roles) with heavy internship intake (24 of 38 open roles), paired with active projects around merchandising operations, sell-out data infrastructure, and brand-extension packaging. This hiring shape signals commercial scaling and data capability gaps in retail execution.

Tech Stack 13 technologies

Core StackPower BI Canva Power Query SAP Excel Microsoft Office Outlook LinkedIn PowerPoint Photoshop DAX Circana Schneider Electric

What Brasserie Kronenbourg Is Building

◆Challenges

Improving manufacturing performance
Anti-rupture operations in retail
Optimizing sampling plan
Developing beer category growth
Managing client account volatility
Optimizing assortment and promotion
Optimizing cost of innovations
Optimizing packaging costs
Optimizing savings tracking
Ensuring sell-out data quality

▲Active Projects

Implementing negotiated merchandising operations
Media plan deployment
Packaging development for brand extensions
Developing new sell-out database
Opérations promotionnelles
Kit d’animation
Site de commande
Re-implementations
Development of merchandising tools
2026 activation implementation

Hiring Activity

Accelerating40 roles · 25 in 30d

Department

Marketing

13

Sales

12

Engineering

4

Data

2

Manufacturing

2

Finance

1

Maintenance

1

Product

1

Seniority

Intern

24

Junior

5

Mid

5

Manager

2

Senior

1

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About Brasserie Kronenbourg

Kronenbourg brews and distributes beer across France through a portfolio including its flagship brand, 1664, Grimbergen, Carlsberg, and Tourtel Twist. The company operates two primary sites—a brewery and headquarters in Obernai, Alsace, and a second facility in Boulogne-Billancourt—and employs approximately 1,000 people. Distribution spans on-premise channels (cafés, bars, restaurants) and off-premise retail chains. As a subsidiary of Carlsberg Group (the world's third-largest brewer), Kronenbourg generated €910M in revenue in 2022 and produces 700M liters annually.

HeadquartersObernai

Company Size1,001–5,000 employees

Founded1664

Hiring MarketsFrance

Frequently Asked Questions

What is Kronenbourg's market position in France?

Kronenbourg holds approximately 25% of the French beer market and is the country's largest brewer. The company generated €910M in revenue in 2022 across its portfolio of brands.

What software does Kronenbourg use?

Primary tools include Excel, SAP, Power BI, Circana, Microsoft Office, Outlook, PowerPoint, and Photoshop. The stack emphasizes business intelligence and enterprise resource planning for manufacturing and commercial operations.