KoRo Tech Stack

European DTC and retail food brand scaling omnichannel distribution

Retail Groceries Berlin 201–500 employees Founded 2014 Privately Held

KoRo operates a direct-to-consumer and retail food business across Europe with 2.5M+ customers buying online and through supermarket chains. The tech stack reveals a company in transition: adopting Tableau, Notion, and Slack while replacing Excel—suggesting a shift from manual processes toward data-driven operations. Active hiring in sales (15 roles) and marketing (10) alongside data (4) indicates a growth-led org prioritizing customer acquisition and channel expansion, while ongoing friction points around data consistency and platform integration (Akeneo + Dynamics 365) show the friction of scaling omnichannel retail.

Tech Stack 29 technologies

Core StackDynamics 365 JavaScript Adobe Premiere Pro Business Central Excel YouTube TikTok Twitch Microsoft Office Google Tag Manager Google Analytics 4 HTML CSS Google Workspace Nielsen IQ LIMS 4D IFS Instagram Google Sheets Microsoft Dynamics 365 Business Central Akeneo Shopware CapCut Gemini Notion PowerPoint

AdoptingTableau Slack Notion

ReplacingExcel

What KoRo Is Building

◆Challenges

Optimizing lab processes
Ensuring compliance with eu regulations
Data consistency across connected systems
Operational scalability
Ensuring high product availability
Managing supplier quality issues
Acquiring new retail partners
Data inconsistencies resolution
Accelerating development
Complex platform ecosystem

▲Active Projects

Sales and marketing strategy implementation
Koro wachstums- und sortimentsstrategie
New product launches and market expansions
Data imports and exports for akeneo and microsoft dynamics 365 business central
Sustainable packaging solutions
Influencer marketing campaigns
Developing test plans
New product development with npd team
Online campaign project management
Scalable driver-based reporting model

Hiring Activity

Steady55 roles · 25 in 30d

Department

Sales

Marketing

Finance

Ops

Product

Data

Logistics

Manufacturing

Seniority

Manager

Intern

Senior

Mid

Junior

Lead

Notable leadership hires: Treasury Lead

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About KoRo

KoRo is a German food brand founded in 2014 that sells natural foods, nut butters, dried fruit, clean-label snacks, and functional foods. The company operates a hybrid commercial model: direct e-commerce via koro.com and wholesale distribution through supermarket and drugstore chains across Europe. Headquartered in Berlin with 300+ employees, KoRo is managed by CEO Florian Schwenkert, CFO Dr. Daniel Kundt, and COO Steffani Busch. The product strategy centers on transparency, innovation, and category expansion within natural and snack foods, with ambitions to establish a pan-European omnichannel brand presence.

HeadquartersBerlin

Company Size201–500 employees

Founded2014

Hiring MarketsGermany, France

Frequently Asked Questions

What tech stack does KoRo use?

KoRo runs Dynamics 365 Business Central for operations, Akeneo for product information management, Shopware for e-commerce, Google Analytics 4 for web analytics, and Microsoft Office/Google Workspace for collaboration. They are adopting Tableau for reporting and Slack for internal communication.

What is KoRo working on?

Current priorities include sales and marketing strategy implementation, new product launches and market expansion, sustainable packaging solutions, influencer marketing campaigns, and building a scalable reporting model. They are also resolving data consistency issues between Akeneo and Dynamics 365.