B2B payment and payroll platform for Indian businesses
Karbon operates a dual-product B2B fintech stack—corporate card and vendor payout services—targeting India's mid-market and startup finance leaders. The hiring mix is sales-heavy (7 of 17 open roles) with concurrent pushes in inbound pipeline building and discovery-first outreach to CPAs, suggesting a land-and-expand GTM still finding product-market fit across different buyer personas. Active projects around AI-driven onboarding and LLM evaluation indicate early-stage AI integration, not yet a core product differentiator.
Karbon is a B2B payment solution founded in 2019 and based in Bengaluru, serving over 2,000 teams across India, including technology startups and established companies. The platform offers two main products: Karbon Card, a corporate card with credit facilities and unlimited employee card issuance, and Karbon Payout, a vendor payment system with bulk processing and invoice management. The company raised $12 million in a pre-Series A in 2021 and $15 million in Series A in early 2022, and graduated from Y Combinator's S21 cohort. With 51–200 employees and active hiring across sales, finance, and marketing, the company is focused on improving compliance workflows and reducing friction in financial operations for its customer base.
Core tools include Tally and Zoho Books for accounting, QuickBooks for bookkeeping, HubSpot and Apollo for sales operations, and SQL for data work. Go-to-market relies on Google Ads, Meta, LinkedIn Ads, and Lemlist for outbound campaigns.
Active projects include AI-driven product onboarding flows, LLM performance evaluation, discovery-first outreach to CPAs, paid campaign optimization, and A/B experiments to reduce churn and streamline compliance workflows.
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