Just Russel Tech Stack

DTC pet nutrition platform with data-driven personalized care

Pet Services Ghent, Flemish Region 51–200 employees Founded 2020 Privately Held

Just Russel is a Belgian pet-tech DTC company (founded 2020) selling personalized nutrition and preventive care across Benelux and France. The tech stack—Python, Django, FastAPI, PostgreSQL, BigQuery, dbt, Looker—reveals a data-engineering-first approach: they're building scalable ETL pipelines and operational dashboards to extract signal from pet health data. Active hiring spans product, engineering, data, and marketing, with a near-term focus on content optimization and customer acquisition efficiency.

Tech Stack 18 technologies

Core StackJira Confluence Figma BigQuery Looker Python Django FastAPI PostgreSQL Zendesk dbt Core GCP Google Cloud Functions Cloud Run Looker Studio SQL Odoo Sendcloud

What Just Russel Is Building

◆Challenges

Acquisition efficiency
Content workflow optimization
Speed and quality balance
Driving customer growth
Operations visibility gap
Messy operational data
Optimising costs and quality
Proactively identifying supply chain risks
Digitalising supply chain processes
Reducing customer frustration

▲Active Projects

Performance content roadmap
Ads and landing page optimization
Email and crm content optimization
Content management system & onboarding flow on our web app
Belgium event operations
Ambassador shift planning
Ambassador training program
Scalable etl/elt pipelines
A/b testing support
Operations dashboards

Hiring Activity

Accelerating10 roles · 8 in 30d

Department

Product

Data

Engineering

Marketing

Ops

Sales

Support

Seniority

Mid

Junior

Manager

Senior

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About Just Russel

Just Russel builds personalized pet nutrition and preventive care products for direct consumers across Belgium, the Netherlands, Germany, and France. The company supports over 100,000 active customers and operates a proprietary algorithm layer to tailor nutrition recommendations as pets age and life circumstances change. Operations span product development, supply chain logistics, ambassador management, and marketing-driven customer acquisition. The organization is structured around core pain points: acquisition efficiency, content workflow optimization, and operational data visibility—reflected in their active roadmaps for CMS/onboarding flow, email/CRM optimization, and supply chain digitalization.

HeadquartersGhent, Flemish Region

Company Size51–200 employees

Founded2020

Hiring MarketsBelgium

Frequently Asked Questions

What tech stack does Just Russel use?

Python, Django, FastAPI, PostgreSQL, BigQuery, dbt Core, GCP infrastructure (Cloud Functions, Cloud Run), Looker for analytics, Jira and Confluence for project management, Figma for design, Zendesk for support, and Odoo for operations.

How many customers does Just Russel have?

Just Russel supports more than 100,000 customers and their pets across Belgium, the Netherlands, Germany, and France.