Julbo manufactures sunglasses, ski goggles, helmets, and prescription eyewear for mountain and water sports. The company is mid-stage in a digital overhaul—simultaneous website rebuild, marketplace expansion, and customer journey automation—while managing production efficiency challenges (waste reduction, cycle-time optimization). Hiring is concentrated in marketing and engineering, suggesting the rebuild is primary-path, not infrastructure-driven.
Julbo is a privately held French eyewear and ski-protection manufacturer founded in 1888, based in Longchaumois in the French Jura. The company operates across six product lines: mountain, water sports, speed, travel, junior, and prescription. It serves both elite athletes and active amateurs through direct sales, B2B trade shows, and an expanding e-commerce footprint. The business is family-run and currently scaling internationally, with particular focus on the DACH region market presence.
Julbo uses Klaviyo and Mailchimp for email, Google Analytics 4 and Search Console for web analytics, Sage X3 for ERP, SolidWorks and CATIA for CAD design, and standard office tools (Excel, Sheets, HTML/CSS).
Julbo is executing a website rebuild, expanding into online marketplaces, automating customer journeys, and launching B2B trade shows and national event strategy. Parallel efforts include production optimization and athlete sponsorship management.
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