J

Jones Road Beauty Tech Stack

Direct-to-consumer clean beauty brand with curated formulations

Manufacturing Montclair, NJ 11–50 employees Founded 2020 Privately Held

Jones Road Beauty is a D2C makeup brand founded in 2020, operating lean at 11–50 employees with a stack focused on social commerce (Meta, TikTok, Instagram, YouTube) and internal operations (Asana, Google Workspace). The company is actively adopting TikTok Shop while managing repeated project delays and cross-functional coordination friction — a pattern typical of product-driven brands scaling from launch phase into sustained growth. Hiring velocity is accelerating across sales, product, and marketing, with geographic spread across North and South America suggesting remote-first operations.

Tech Stack 18 technologies

Core StackAsana Slack Meta TikTok Substack Instagram YouTube Microsoft Office Google Workspace iPad Excel Google Sheets

AdoptingTikTok Shop

What Jones Road Beauty Is Building

◆Challenges

Delays in product launches
Ensuring on-time delivery
Managing cross-functional communication
Managing project risks and delays
Risk of delays
Monitoring deadlines and risks
Scaling influencer program
Sustainable growth
Measurable impact
In-store sales performance

▲Active Projects

Packaging and formula development
Collaboration projects
New product launches
Artwork process
New product packaging development
Collaboration project launches
New product programs
Launch tiktok shop channel
Grow paid influencer program
Scale organic seeding program

Hiring Activity

Accelerating15 roles · 8 in 30d

Department

Sales

7

Product

6

Marketing

4

Seniority

Mid

12

Manager

3

Director

1

Senior

1

Company intelligence

Find more companies like Jones Road Beauty by tech stack, pain points and active projects

Get started free

About Jones Road Beauty

Jones Road Beauty designs and sells clean makeup formulas online, excluding over 2,700 potentially harmful ingredients from its product line. The company operates exclusively through jonesroadbeauty.com and social channels (Instagram, TikTok, YouTube), with no physical retail presence. Founded in 2020 and headquartered in Montclair, NJ, the 11–50-person team focuses on packaging and formula development, influencer collaborations, and new product launches. Current initiatives include scaling TikTok Shop integration, growing a paid influencer program, and expanding organic seeding efforts.

HeadquartersMontclair, NJ

Company Size11–50 employees

Founded2020

Hiring MarketsMexico, Canada, Colombia, Brazil, Chile, United States

Frequently Asked Questions

What tech does Jones Road Beauty use?

Core stack: Asana (project management), Meta/Instagram/TikTok (social), Google Workspace, Slack, Microsoft Office. Recently adopting TikTok Shop for direct-to-consumer sales.

Where is Jones Road Beauty headquartered?

Montclair, New Jersey. Founded 2020. Operates as a privately held, D2C-only brand with 11–50 employees and hiring internationally across the Americas.