Johnson Outdoors Tech Stack

Outdoor equipment manufacturer with fishing, diving, camping, and watercraft brands

Retail Racine, WI 1,001–5,000 employees Founded 1970 Public Company

Johnson Outdoors manufactures and distributes fishing motors, fishfinders, dive computers, camping stoves, and watercraft across four heritage brand families. The tech stack reveals embedded-systems engineering depth—C/C++, Linux, RTOS, SolidWorks, DSP—indicating product hardware development in electronics and IoT. Hiring patterns show engineering-heavy scaling (18 roles) alongside manufacturing and quality focus, with active projects centered on global quality strategy, multi-disciplinary systems integration, and regulatory compliance across international sites.

Tech Stack 39 technologies

Core StackAdobe Illustrator SolidWorks C++ C# Linux make GitLab Jenkins UPS Outlook Instagram Meta Microsoft Office InDesign Photoshop Adobe Acrobat HTML C RTOS U-Boot Yocto OpenEmbedded I2C UART USB DSP Embedded Linux BitBake CMake Git+7 more

What Johnson Outdoors Is Building

◆Challenges

Regulatory compliance across global sites
Complex systems integration
Supplier quality issues
Technical risk mitigation early in development
Maintaining supplier quality standards
Inconsistent brand presence across e-retailers
Reducing freight expenses
Reducing waste
Improving reliability and safety
Ensuring compliance across engineering functions

▲Active Projects

Global quality strategy
New product development quality integration
Global architecture and integration of multi-disciplinary systems
Disposition of excess and obsolete materials
Retail media activation
Fmea facilitation
Process standardization
Engineering methodology development
Digital shelf optimization
Fema projects

Hiring Activity

Steady60 roles · 20 in 30d

Department

Engineering

Marketing

Support

Manufacturing

Ops

Product

Logistics

Data

Seniority

Mid

Manager

Senior

Junior

Director

Intern

Lead

Notable leadership hires: Director Quality

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About Johnson Outdoors

Johnson Outdoors is a publicly traded outdoor equipment manufacturer headquartered in Racine, Wisconsin, with 1,001–5,000 employees. The company operates through four primary brand lines: fishing (Minn Kota motors, Humminbird electronics, Cannon downriggers), diving (SCUBAPRO), camping (Jetboil), and watercraft (Old Town). The portfolio spans hardware products, digital accessories, and maps. Current operations span the United States, Germany, France, and South Africa, with notable challenges in supplier quality, regulatory compliance, systems integration complexity, and retail channel consistency.

HeadquartersRacine, WI

Company Size1,001–5,000 employees

Founded1970

Hiring MarketsUnited States, Germany, France, South Africa

Frequently Asked Questions

What tech stack does Johnson Outdoors use?

Embedded systems and CAD: C/C++, Linux, RTOS, SolidWorks, DSP, plus build tools (CMake, GitLab, Jenkins). Office/media: Microsoft Office, Adobe Creative Suite, Outlook.

Where is Johnson Outdoors headquartered?

Racine, Wisconsin. The company is publicly traded and employs 1,001–5,000 people across the United States, Germany, France, and South Africa.