JC Decor Tech Stack

Home furnishings and decorator supplies distributor across Brazil

Retail Belo Horizonte, Minas Gerais 51–200 employees Founded 2017 Privately Held

JC Decor is a Belo Horizonte-based home décor and upholstery supply distributor operating across Brazil since 2017. The tech stack is manual and marketing-forward (Excel, Adobe Suite, Figma for design; Google Ads, Meta, TikTok for demand generation) with a CRM as the only operational system — typical of a growing traditional retail business. Current hiring velocity is accelerating across sales and marketing (4 roles in 30 days), and pain-point clustering around lead qualification, conversion, and CAC reduction signals the company is outgrowing spreadsheet-based sales processes.

Tech Stack 10 technologies

Core StackAdobe Illustrator Adobe Photoshop Adobe InDesign Figma Google Ads Meta Ads Excel WhatsApp TikTok Ads CRM

What JC Decor Is Building

◆Challenges

Lead time improvement
Cash flow maintenance
Pipeline management
Lead qualification
Sales conversion
Reducing marketing cac
Expanding b2b lead generation
Reducing failures and increasing efficiency

▲Active Projects

Omnichannel acquisition strategy
Strategic procurement of equipment and supplies
Growth marketing campaign optimization

Hiring Activity

Accelerating6 roles · 4 in 30d

Department

Marketing

Sales

Finance

Ops

Seniority

Mid

Junior

Senior

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About JC Decor

JC Decor supplies furnishings, upholstery materials, and decorator services to retailers and artisans across Brazil. Founded in 2017 in Belo Horizonte, the company has grown to 51–200 employees and now operates a multichannel distribution model combining direct sales, digital marketing (Google, Meta, TikTok), and omnichannel acquisition. The business is structured around three operational axes: procurement and logistics (lead-time and efficiency challenges), B2B and B2C sales (pipeline and conversion management), and growth marketing (CAC optimization). Current strategic focus includes expanding B2B lead generation and building out omnichannel customer reach across the country.

HeadquartersBelo Horizonte, Minas Gerais

Company Size51–200 employees

Founded2017

Hiring MarketsBrazil

Frequently Asked Questions

What is JC Decor's tech stack?

Excel, CRM, Google Ads, Meta Ads, TikTok Ads, Adobe Suite (Illustrator, Photoshop, InDesign), and Figma. No ERP or advanced sales automation tools in use.

What are JC Decor's main operational challenges?

Lead qualification, sales conversion, lead-time improvement, cash flow, and reducing customer acquisition cost — particularly for B2B expansion.