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Jalo Tech Stack

Luxury hospitality operator in Colombia managing 900+ furnished apartments and hotel units

Real Estate and Equipment Rental Services Bogotá, Bogota 51–200 employees Privately Held
jalo.com.co LinkedIn

Jalo operates a network of furnished luxury apartments and hotels across Bogotá and Medellín, serving both leisure and corporate guests. The tech stack reveals a marketing-first operational model: heavy reliance on Google Ads, Meta Ads, and creative tools (Adobe suite, Canva, CapCut) paired with Cloudbeds property management and OTA distribution through Expedia. Current project focus on data migration, guest identity digitalization, and OTA rate auditing suggests infrastructure modernization to support operational scale at 900+ units.

Tech Stack 23 technologies

Core StackGoogle Ads Meta Ads Canva Adobe Creative Cloud Adobe Illustrator After Effects JavaScript Adobe Photoshop Photoshop CapCut HTML CSS Google Analytics 4 Excel Word PowerPoint Expedia Cloudbeds Instagram TikTok Meta LinkedIn YouTube

What Jalo Is Building

◆Challenges

  • Data migration to colombia
  • Digitalizing guest identity documents
  • Operational inefficiencies
  • Optimizing commercial strategies
  • Auditing ota rates
  • Analyzing guest profiles
  • Software update maintenance
  • Updating hotel software
  • Ensuring compliance with tourism sector norms
  • Optimizing financial performance

▲Active Projects

  • Database migration to colombia
  • Digitalizing guest identity documents
  • Google ads and meta ads campaign management
  • Landing page optimization
  • Email marketing automation
  • Incentivizing direct channel marketing
  • Auditing ota rates vs website
  • Analyzing guest profiles
  • Software update maintenance
  • Migración de datos a colombia

Hiring Activity

Steady25 roles · 7 in 30d

Department

Ops
16
Marketing
3
Sales
2
Finance
1
Hotel
1
Operations
1

Seniority

Junior
15
Mid
5
Senior
3
Intern
1
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About Jalo

Jalo is a Colombian hospitality company specializing in luxury furnished accommodations across two major cities. Since 2017, they have hosted over 100,000 guests and currently manage more than 900 residential units for tourism and corporate segments. Operations span property management (Cloudbeds), multi-channel distribution (Expedia, direct booking), and marketing execution across Google Ads, Meta Ads, and social channels (Instagram, TikTok, LinkedIn). The 51–200 person team is operations-heavy, reflecting the labor intensity of hospitality at scale.

HeadquartersBogotá, Bogota
Company Size51–200 employees
Hiring MarketsColombia

Frequently Asked Questions

What property management software does Jalo use?

Jalo uses Cloudbeds as their core PMS for managing 900+ furnished units across Bogotá and Medellín, alongside Expedia for OTA distribution and direct booking channels.

What marketing platforms does Jalo use?

Jalo invests in Google Ads and Meta Ads as primary paid channels, supported by social media management on Instagram, TikTok, and LinkedIn, plus creative production via Adobe Creative Cloud and Canva.