Jaded London Tech Stack

Direct-to-consumer fashion brand scaling retail and influencer strategy

Apparel & Fashion London 11–50 employees Founded 2013 Privately Held

Jaded London is a 12-year-old fashion brand operating across DTC channels, retail locations, and influencer partnerships. The hiring surge is heavily weighted toward marketing (9 roles) and design (4 roles), with notable leadership gaps in brand and retail—signaling an active push to scale physical presence and refine Gen Z messaging. Tech stack is creative-focused (Adobe suite, Shopify, Airtable, CAD) with recent adoption of Attentive, suggesting SMS-driven customer engagement as a growth lever.

Tech Stack 23 technologies

Core StackAdobe Illustrator Shopify Airtable Adobe Photoshop Adobe Premiere Pro Microsoft Office CAD Photoshop TikTok Meta Google Snapchat Excel Google Sheets PowerPoint Google Slides Liquid Instagram Dropbox iPhone Adobe CapCut

AdoptingAttentive

What Jaded London Is Building

◆Challenges

Staying ahead of competition
Meeting margin targets
Ensuring timely delivery
Managing factory costs
Budget oversight
Launch coordination
Digital marketing performance
Expanding retail footprint
Optimizing store opening process
Controlling retail profit and loss

▲Active Projects

Store opening process for permanent and pop-up sites
Usa stylist showroom event
Brand identity evolution across touchpoints
Pr + gifting events end to end
Cultural marketing strategy for gen z
Influencer outreach program
Launch content delivery
Product, collection and collaboration launches
Localisation proposition across core and emerging markets
Custom looks for vip talent

Hiring Activity

Accelerating20 roles · 10 in 30d

Department

Marketing

Design

Sales

Manufacturing

Ecommerce

Ops

Retail

Seniority

Manager

Senior

Junior

Lead

Mid

Director

Notable leadership hires: Head of Marketing, Head of Retail, Head of Brand

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About Jaded London

Jaded London designs and sells fashion apparel through direct-to-consumer and retail channels. Founded in 2013, the brand has built community through collaborations, pop-ups, and events. The company operates from London with a small, distributed team (11–50 employees) and is actively hiring across the UK and US. Current operational priorities span product launches, store expansion (permanent and pop-up formats), influencer partnerships, and international market localization. Pain points center on margin protection, factory cost management, retail profitability, and coordinating product launches across channels.

HeadquartersLondon

Company Size11–50 employees

Founded2013

Hiring MarketsUnited Kingdom, United States

Frequently Asked Questions

What tech stack does Jaded London use?

Primary tools: Shopify (commerce), Adobe suite (Photoshop, Illustrator, Premiere Pro for design and content), CAD (product design), Airtable (operations), TikTok/Meta/Instagram (social), and recently Attentive (SMS engagement).

What is Jaded London working on right now?

Core initiatives: store opening expansion (permanent and pop-up), Gen Z cultural marketing strategy, influencer outreach, product/collection launches, VIP talent custom looks, and market localization across core and emerging regions.