Pool resurfacing and renovation contractor with video-first marketing
Jackson Pool Surfaces is a mid-sized pool renovation contractor in Kansas City built around high-touch customer service and craftsmanship. The tech stack reveals a marketing-forward operation: the company is heavily invested in video production (CapCut, Premiere Pro, DaVinci Resolve) and social distribution (Instagram, TikTok, Meta), paired with ServiceTitan for field operations and HubSpot for CRM—signaling a shift toward digital lead capture and portfolio-driven selling. Active hiring across marketing (2 open roles) and construction (3 roles) with distributed teams in Colombia and Dominican Republic suggests operations scaling beyond the home market.
Jackson Pool Surfaces performs pool plaster application, pebble finishing, and full pool renovation for residential and commercial clients in the Midwest. Founded in 2014 and self-owned, the company operates with 11–50 employees across construction, sales, marketing, logistics, and operations. The business model centers on direct client relationships, site-visit scheduling, and visual documentation of project work—reflected in their use of CompanyCam for field photo/video management and Google Workspace for team coordination. Recent projects focus on branded case-study materials (decks and one-pagers for pebbletec, beadcrete, tile, and deck-overlay projects) and short-form social content (60–90-second video reels for TikTok and Instagram), indicating a deliberate shift toward digital portfolio marketing.
ServiceTitan (field service CRM), HubSpot (CRM), QuickBooks (accounting), CompanyCam (field documentation), Google Workspace, and video tools (Premiere Pro, DaVinci Resolve, CapCut). Also Instagram, TikTok, Meta for marketing distribution.
Branded project decks and social-media reels for pebbletec, beadcrete, tile, and deck-overlay services; video library organization; crew clock-in verification; site-visit scheduling optimization; and warehouse organization.
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