I wanna sleep Tech Stack

Mattress and sleep-wellness retail franchise network across Brazil

Retail Nova Lima, Minas Gerais 51–200 employees Founded 2012 Privately Held

I wanna sleep operates a franchise mattress-and-wellness retail chain across Brazil, founded in 2012 and now at 51–200 employees. The tech stack is lightweight—Google Ads, Meta Ads, TikTok Ads, Shopify, RD Station, and basic collaboration tools (Sheets, Notion, ClickUp)—with no advanced analytics or CRM adoption yet. Hiring velocity is accelerating primarily in sales and marketing (11 of 20 open roles), and active projects center on customer-journey automation, A/B testing, and paid-media scaling, which map directly to stated pain points around churn, bottleneck identification, and campaign ROI.

Tech Stack 14 technologies

Core StackMeta Ads Google Ads Shopify ClickUp TikTok Ads Google Analytics 4 Excel Google Sheets WhatsApp RD Station Notion Instagram TikTok YouTube

What I wanna sleep Is Building

◆Challenges

Improving sales performance
Maintaining store organization
Reducing churn of creators
Identifying improvement opportunities
Inefficient inventory management
Improving creator engagement rate
Identifying purchase journey bottlenecks
Increasing customer lifetime value
Scaling paid media campaigns
Operational routine control

▲Active Projects

Automated customer journey development
A/b testing optimization
Playbook development
Technology implementation for prospecting
Community building initiatives
Organizing events and campaigns
Monitoring performance metrics
Building hr from zero
Implementing recruitment and selection processes
Developing onboarding program

Hiring Activity

Accelerating20 roles · 15 in 30d

Department

Sales

Marketing

Finance

Ops

Logistics

Seniority

Junior

Intern

Mid

Senior

Lead

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About I wanna sleep

I wanna sleep is a franchised mattress and sleep-wellness retail network headquartered in Nova Lima, Minas Gerais, Brazil. The company sells mattresses, sleep products, and relaxation solutions through a multi-unit franchise model. Operations span retail store management, customer acquisition via digital channels (paid social, Google, TikTok), and creator/affiliate engagement. The organization is lean—51–200 headcount with recent acceleration in sales and marketing hiring—and faces operational challenges including inventory management, customer retention, and scaling paid-media campaigns across franchise locations.

HeadquartersNova Lima, Minas Gerais

Company Size51–200 employees

Founded2012

Hiring MarketsBrazil

Frequently Asked Questions

What tech stack does I wanna sleep use?

Google Ads, Meta Ads, TikTok Ads, Google Analytics 4, Shopify, RD Station, WhatsApp, ClickUp, Notion, and standard tools (Excel, Google Sheets, Instagram, YouTube). No ERP, advanced CRM, or inventory-management system currently listed.

Where is I wanna sleep headquartered?

Nova Lima, Minas Gerais, Brazil. The company operates exclusively in Brazil as a franchise retail network founded in 2012.