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IW - Innovation Workshop Tech Stack

Digital agency focused on marketing automation and real estate lead generation

IT Services and IT Consulting Querétaro, Querétaro 51–200 employees Founded 2014 Public Company

IW is a Querétaro-based digital agency built around marketing automation and performance marketing for real estate. Their tech stack is almost entirely marketing-ops and no-code automation (Meta Ads, Google Ads, Zapier, Make, n8n, Zoho CRM) — no custom application development. All 14 active hires are senior-level marketing roles, all posted in the last 30 days, signaling rapid scaling of their core delivery function.

Tech Stack 14 technologies

Core StackMeta Ads Google Ads Google Analytics Zapier Make n8n Google Search Console Looker Studio Meta Business Suite Elementor Wix Zoho Zoho CRM WhatsApp

What IW - Innovation Workshop Is Building

◆Challenges

Budget optimization
Audience optimization
Landing page optimization
Improving lead quality
Increasing conversion rates
Lead generation
Conversion optimization
Optimizing ad budgets
Optimizing ad spend

▲Active Projects

Landing page optimization
Performance marketing campaigns for real estate
Funnel management for real estate projects
Real estate lead generation campaigns
Marketing funnel automation
Lead management automation
Process automation with zapier/make/n8n

Hiring Activity

Accelerating15 roles · 15 in 30d

Department

Marketing

14

Seniority

Senior

14

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About IW - Innovation Workshop

IW operates as a digital transformation agency in Querétaro, Mexico, serving primarily real estate developers and brokers. The company has consolidated its service delivery around three areas: performance marketing campaign management (Google Ads, Meta Ads), marketing funnel automation (Zapier, Make, n8n, Zoho CRM), and landing page optimization. Their technology choices reflect a no-code, integration-first approach rather than custom software development. The business is run at 51–200 employees and was founded in 2014.

HeadquartersQuerétaro, Querétaro

Company Size51–200 employees

Founded2014

Hiring MarketsMexico

Frequently Asked Questions

What tech stack does IW use?

Meta Ads, Google Ads, Google Analytics, Zoho CRM, Zapier, Make, n8n for automation, and Elementor/Wix for landing pages. No custom development frameworks in their primary stack.

What does IW work on?

Performance marketing campaigns, marketing funnel automation, lead generation and management, budget optimization, and landing page optimization — primarily for real estate companies.