Overtime Tech Stack

Sports content and league operator with 115M+ social followers

Spectator Sports Brooklyn, New York 201–500 employees Founded 2016 Privately Held

Overtime operates original sports leagues (basketball, football, boxing) and produces 150+ weekly content pieces across TikTok, Instagram, YouTube, and other platforms. The hiring mix is heavily marketing-focused (9 of 15 active roles), with concurrent pushes to scale analytics and DTC infrastructure—indicating a shift from pure creator-led growth toward data-driven content strategy and direct consumer monetization. Pain points around fan retention, first-party data integration, and watch-time optimization signal the company is building operational muscle to sustain rapid social audience growth at scale.

Tech Stack 13 technologies

Core StackShopify Google Analytics Adobe Premiere Pro After Effects TikTok Instagram Twitter YouTube Meta Dynamic Yield Adobe Microsoft Office Photoshop

What Overtime Is Building

◆Challenges

Managing operational complexity
Cross-functional priorities
Optimizing daily performance
Evolving consumer insights capabilities
Integrating first‑party data
Boosting sales conversion
Improving watch time retention
Improving event production efficiency

▲Active Projects

Dtc analytics framework
Long-term infrastructure for sustained growth
Define insights and analytics vision
Lead high‑stakes analyses
Translate fan behavior into content strategy
Live social media coverage during games and events
Video highlight recaps editing
Social media strategy implementation
Live commerce support
Repeatable series franchise development

Hiring Activity

Accelerating15 roles · 7 in 30d

Department

Marketing

Data

Design

Events

Ops

Sales

Seniority

Mid

Director

Manager

Junior

Lead

Notable leadership hires: Marketing Director

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About Overtime

Overtime owns and operates multiple sports leagues including OTE and Overtime Select (basketball), OT7 (football), and OTX (boxing), while producing original sports content distributed across digital platforms to 115+ million global followers. Revenue derives from sponsorships, e-commerce, licensing, and media rights partnerships with organizations including the NFL and NBC Sports. The company is headquartered in Brooklyn and operates a mid-market team (201–500 employees) across the United States, with active projects spanning live event production, social media coverage, video editing, and series development. Investors include Liberty Media, Amazon, Andreessen Horowitz, and 40+ professional athletes and team owners.

HeadquartersBrooklyn, New York

Company Size201–500 employees

Founded2016

Hiring MarketsUnited States

Frequently Asked Questions

What is Overtime's business model?

Overtime generates revenue through four channels: sponsorships, e-commerce sales, licensing agreements, and media rights deals. The company owns and operates multiple sports leagues (basketball, football, boxing) and monetizes 115+ million social followers across TikTok, Instagram, YouTube, and other platforms.

What platforms does Overtime use to distribute content?

Overtime distributes content across TikTok, Instagram, YouTube, Twitter, and Meta. The tech stack also includes Shopify (e-commerce), Adobe Creative Suite (editing and production), and Google Analytics for performance tracking.