Automotive retail and manufacturing group across Brazil with dealer and parts operations
Grupo Itavema is a 1,100-person automotive retail and manufacturing conglomerate spanning dealerships, auto parts, and scooter production across São Paulo and Rio de Janeiro. The sales-heavy hiring mix (64% of open roles) paired with active projects in paid media, landing page updates, and lead generation signals a push to grow accessory attach rates and digital customer acquisition—core pain points the org is actively tracking.
Itavema operates across four business lines: automotive retail (20 franchised dealerships representing Toyota, Fiat, BYD, Hyundai, Volvo, Renault, and Dafra), an auto parts supplier, an auto service center (Tservice), and a scooter manufacturer (Dafra). The group also runs a manufacturing facility in Manaus spanning 170,000 m². Founded in 1959 as a meat distribution company, the group diversified into plastic packaging (1984), vehicle retail (1991), and scooter production (2006). The organization operates primarily in Brazil with approximately 1,100 employees and focuses on lead generation, accessory sales velocity, and inventory optimization.
Meta Ads, Google Ads, TikTok Ads, Google Analytics, Google Tag Manager, Instagram, and TikTok. WhatsApp Business and Google My Business are also active in the stack.
Increasing accessory sales per vehicle, reducing NPS decline, generating qualified leads, and optimizing social media performance. Process automation and inventory turnover monitoring are also active priorities.
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