Sports market research and sponsorship intelligence platform
IRIS Sport operates a market research and business intelligence platform for sports organizations, rights holders, and sponsors. The tech stack is heavily skewed toward analytics and BI tools (Power BI, Tableau, Qlik Sense, SQL) with Python for deeper data work, reflecting a data-intensive research operation. The hiring mix—4 finance, 2 data, 1 sales—reveals an inward-facing priority: accounting digitalization and financial process modernization dominate their project list and pain points, suggesting the company is building internal operational capacity before scaling revenue motions.
IRIS Sport is a market research and digital intelligence company founded in 2014, based in Karlsruhe, Germany. The platform serves sports organizations, leagues, rights holders, and sponsors with data-driven analysis of sponsorship value, media impact, audience engagement, and business performance. Core services include media monitoring, sponsorship evaluation, economic impact studies, benchmarking, and business intelligence dashboards. The company operates with 51–200 employees, primarily in Germany, with active focus on digitalization of accounting and financial reporting workflows.
IRIS Sport uses Power BI, Tableau, and Qlik Sense for business intelligence, Python and SQL for data analysis, DATEV for financial management, and Microsoft Office (Excel, PowerPoint) for reporting and presentations.
IRIS Sport is actively focused on digitalization of accounting processes and cross-sport sales campaigns. Internal pain points center on modernizing financial reporting, automating reporting workflows, and handling large data volumes.
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