Invox is a Lyon-based demand generation agency built around HubSpot, Pardot, and Brevo—the core marketing automation platforms it deploys for clients. The tech stack reveals a practitioner-focused business: SEMrush, Ahrefs, and Screaming Frog for SEO audits; Make and n8n for workflow automation; Looker Studio for reporting. Active projects center on multichannel prospecting, data migration, and automation platform optimization, which also surface as internal pain points—indicating Invox solves the problems it regularly encounters.
Invox operates as a full-service demand generation agency for B2B companies, offering strategy, content creation, marketing automation setup, and lead nurturing. Founded in 2013, the agency combines inbound content marketing with outbound prospecting across email, social, and paid channels. The team is small (11–50 employees) and France-based, with hiring concentrated in marketing roles and minimal recent velocity. Core deliverables include content strategy and creation, marketing automation platform implementation (primarily HubSpot and Pardot), and multichannel campaign orchestration.
HubSpot, Pardot, and Brevo are Invox's primary platforms. The agency also uses Make and n8n for workflow automation and Zapier for integrations, alongside SEMrush, Ahrefs, and Screaming Frog for SEO and analytics.
Demand generation through content marketing, marketing automation, SEO, social media B2B, and digital prospecting. The agency handles strategy, implementation, and ongoing campaign management across inbound and outbound channels.
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