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Sport Club Internacional Tech Stack

Major Brazilian football club with membership and commercial operations

Spectator Sports Porto Alegre, Rio Grande do Sul 201–500 employees Founded 1909 Partnership

Sport Club Internacional is a historic football organization in Rio Grande do Sul with 201–500 employees and active commercial operations. The tech stack (HubSpot, Salesforce Marketing Cloud, RD Station, ActiveCampaign, Power BI) reflects a marketing-automation-first approach to fan engagement and revenue, while active projects around lead acquisition, merchandise conversion, and customer journey mapping signal a shift toward data-driven membership and commercial scaling. Pain points in campaign optimization and system integration suggest the organization is outgrowing its current marketing infrastructure.

Tech Stack 13 technologies

Core StackGoogle Ads Meta Ads Google Analytics HubSpot ActiveCampaign Power BI Excel Google Tag Manager Salesforce Marketing Cloud RD Station HTML/CSS Microsoft Project
AdoptingTikTok Ads

What Sport Club Internacional Is Building

Challenges

  • Budget management
  • Campaign optimization
  • Acquisition channel expansion
  • Crisis communication management
  • Process automation
  • System integration
  • Lack of corporate pmo
  • Misaligned project portfolio
  • Aumento de receita

Active Projects

  • Lead acquisition for sócio colorado program
  • Direct conversion campaigns for merchandise sales
  • Customer journey mapping and relationship rule design
  • Marketing automation platform configuration and operation
  • Scalable personalization implementation
  • Press accreditation policy implementation
  • Media relations development
  • Pr strategy planning
  • Process automation
  • System integration

Hiring Activity

Steady15 roles · 4 in 30d

Department

Marketing
6
Construction
2
Education
1
Engineering
1
Healthcare
1
Logistics
1
Ops
1
Sales
1

Seniority

Mid
6
Junior
4
Manager
3
Intern
1
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About Sport Club Internacional

Founded in 1909, Sport Club Internacional is a professional football club headquartered in Porto Alegre, Brazil, operating as a partnership. The club competes at the highest levels of Brazilian and continental football, with a member and fan base across Rio Grande do Sul. Beyond competition, the organization runs membership programs (sócio colorado), merchandise sales, stadium operations, and media/PR functions. The 201–500-person workforce spans marketing, operations, construction, education, logistics, healthcare, sales, and engineering roles, reflecting the complexity of a major sports organization balancing athletic operations with commercial and venue infrastructure.

HeadquartersPorto Alegre, Rio Grande do Sul
Company Size201–500 employees
Founded1909
Hiring MarketsBrazil

Frequently Asked Questions

What is Sport Club Internacional's tech stack?

Primary tools include HubSpot, Salesforce Marketing Cloud, RD Station, and ActiveCampaign for marketing automation; Google Analytics and Power BI for reporting; Google Ads and Meta Ads for digital marketing; and Excel and Microsoft Project for operations and planning.

Where is Sport Club Internacional headquartered?

Porto Alegre, Rio Grande do Sul, Brazil. The club was founded in 1909 and operates its stadium and facilities in the state.

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