Major Brazilian football club with membership and commercial operations
Sport Club Internacional is a historic football organization in Rio Grande do Sul with 201–500 employees and active commercial operations. The tech stack (HubSpot, Salesforce Marketing Cloud, RD Station, ActiveCampaign, Power BI) reflects a marketing-automation-first approach to fan engagement and revenue, while active projects around lead acquisition, merchandise conversion, and customer journey mapping signal a shift toward data-driven membership and commercial scaling. Pain points in campaign optimization and system integration suggest the organization is outgrowing its current marketing infrastructure.
Founded in 1909, Sport Club Internacional is a professional football club headquartered in Porto Alegre, Brazil, operating as a partnership. The club competes at the highest levels of Brazilian and continental football, with a member and fan base across Rio Grande do Sul. Beyond competition, the organization runs membership programs (sócio colorado), merchandise sales, stadium operations, and media/PR functions. The 201–500-person workforce spans marketing, operations, construction, education, logistics, healthcare, sales, and engineering roles, reflecting the complexity of a major sports organization balancing athletic operations with commercial and venue infrastructure.
Primary tools include HubSpot, Salesforce Marketing Cloud, RD Station, and ActiveCampaign for marketing automation; Google Analytics and Power BI for reporting; Google Ads and Meta Ads for digital marketing; and Excel and Microsoft Project for operations and planning.
Porto Alegre, Rio Grande do Sul, Brazil. The club was founded in 1909 and operates its stadium and facilities in the state.
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