Innovative Metrics Tech Stack

Paid social and native advertising at scale across owned media channels

Internet Publishing Beverly Hills, California 11–50 employees Founded 2005 Privately Held

Innovative Metrics runs paid social and native advertising campaigns across Meta, Instagram, TikTok, LinkedIn, and programmatic channels (The Trade Desk, DV360, Taboola, Outbrain). The company operates owned media properties to generate high-intent customers, and is actively optimizing creative testing, attribution tracking, and ROAS — indicating a focus on performance marketing rigor rather than brand awareness. The organization is lean (11–50 employees) with a marketing-heavy structure and minimal recent hiring, suggesting stable operations supporting existing client accounts.

Tech Stack 12 technologies

Core StackAdobe Premiere Pro The Trade Desk Meta Instagram TikTok LinkedIn Meta Ads Manager TikTok Ads Manager DV360 Taboola Outbrain YouTube

What Innovative Metrics Is Building

◆Challenges

Scaling paid social campaigns beyond $500k/month
Maximizing roas, cpl, lead quality
Reducing cpa costs
Ad platform algorithm changes
Compliance updates
Meeting strict cpa and roas goals
Building distribution channels
Scaling influencer spend profitably

▲Active Projects

A/b and multivariate testing for creatives
Large-scale paid social campaigns
Roas optimization
Pixel setup, tracking, attribution, and conversion optimization
Dsp campaign management
Creative a/b testing
Large-scale native ad campaigns
Brand development and marketing strategy
Partnerships and distribution channel development
Operational excellence and compliance

Hiring Activity

Minimal7 roles · 0 in 30d

Department

Marketing

Executive

Seniority

Senior

Mid

C-Level

Notable leadership hires: chief executive officer

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About Innovative Metrics

Innovative Metrics is a performance marketing agency founded in 2005, headquartered in Beverly Hills, California. The company specializes in running large-scale paid social campaigns and native advertising across major platforms (Meta, Instagram, TikTok, LinkedIn, YouTube) and programmatic demand-side platforms (The Trade Desk, DV360, Taboola, Outbrain). They leverage owned and operated media properties to deliver high-intent customers for clients. Core competencies include A/B testing of creatives, pixel setup and conversion tracking, ROAS optimization, and DSP campaign management. The organization also handles brand strategy, partnership development, and distribution channel scaling.

HeadquartersBeverly Hills, California

Company Size11–50 employees

Founded2005

Hiring MarketsUnited States

Frequently Asked Questions

What advertising platforms does Innovative Metrics use?

Meta, Instagram, TikTok, LinkedIn, YouTube, The Trade Desk, DV360, Taboola, and Outbrain. Adobe Premiere Pro is used for creative production.

What is Innovative Metrics working on?

A/B and multivariate testing for creatives, large-scale paid social and native campaigns, ROAS and CPA optimization, pixel setup and attribution tracking, DSP campaign management, and distribution channel development.

What are Innovative Metrics' biggest challenges?

Scaling paid social beyond $500k/month, maximizing ROAS and lead quality, reducing CPA costs, managing ad platform algorithm changes, compliance updates, and scaling influencer spend profitably.