I

INNOPPL IT SERVICES Tech Stack

Web and mobile development shop with heavy digital marketing operations

IT Services and IT Consulting Chennai, Tamil Nadu 51–200 employees Founded 2009 Privately Held

Innoppl is a web and mobile development firm (51–200 employees, Chennai-based) operating a dual-track business: custom app/site delivery alongside in-house digital marketing and performance analytics. The tech stack reveals the operations mix — React/JavaScript for builds, but also deep Google Analytics 4, Shopify/WooCommerce stack work, and heavy Meta Ads Manager exposure. Active hiring across engineering, marketing, and sales (23 open roles) with senior-weighted headcount suggests they're scaling both delivery capacity and marketing-led customer acquisition. The project list shows they've internalized paid social, GA4 dashbousing, and lead generation as service lines, not just add-ons.

Tech Stack 103 technologies

Core StackGoogle Analytics Google Ads Shopify Magento HubSpot React Redux JavaScript GitHub GitLab Jest Meta Ads Manager Meta Instagram LinkedIn TikTok Pinterest Google Tag Manager Excel Google Sheets Google Shopping Google Analytics 4 Looker Studio BigCommerce WooCommerce HTML5 CSS styled-components Git React Testing Library+73 more

ReplacingDrupal

What INNOPPL IT SERVICES Is Building

◆Challenges

High-budget campaigns
High-volume campaigns
Agency retention
Meeting monthly lead generation targets
Improving data collection, cleaning, and analysis workflows
Cart abandonment
Checkout abandonment
Low conversion rates
Reducing churn
Transitioning clients to ai search

▲Active Projects

A/b testing projects
High-budget paid social campaigns
Quality planning strategy
Social performance reporting
Performance execution across acquisition channels
Reporting dashboards (ga4/looker studio)
Market research for emerging technologies
Lead collection web scraping system
Secondary platform campaigns
Customer onboarding program

Hiring Activity

Steady25 roles · 8 in 30d

Department

Engineering

8

Marketing

8

Sales

4

Data

1

Support

1

Seniority

Senior

13

Mid

8

Intern

1

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About INNOPPL IT SERVICES

Innoppl builds custom websites and mobile applications for enterprise clients, with a stated focus on user-centered design and post-launch knowledge transfer. Founded in 2009, the company operates from Chennai and serves clients across e-commerce, SaaS, and traditional web presences. Beyond pure development, they've built in-house capabilities around digital marketing performance — managing paid social campaigns, analytics infrastructure (GA4, Looker Studio), and lead generation workflows. This dual model positions them as a one-stop shop for clients needing both product development and post-launch marketing optimization.

HeadquartersChennai, Tamil Nadu

Company Size51–200 employees

Founded2009

Hiring MarketsIndia

Frequently Asked Questions

What tech stack does Innoppl use for web development?

React, Redux, JavaScript, HTML5, CSS, styled-components, Git/GitHub/GitLab, Jest, and React Testing Library for front-end work. Back-end and e-commerce focus includes Shopify, BigCommerce, WooCommerce, and Magento. They recently replaced Drupal in their toolkit.

What marketing tools does Innoppl use internally?

Meta Ads Manager, Google Analytics 4, Looker Studio, Google Tag Manager, Google Ads, Shopify, and HubSpot. Projects include paid social campaign management, GA4 reporting dashboards, and lead collection/web scraping workflows.