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Inlaze Tech Stack

Performance marketing ops platform with fraud detection and server-to-server tracking

IT System Custom Software Development Colombia, Bogotá 11–50 employees Founded 2020 Privately Held

Inlaze operates a performance technology stack focused on marketing operations, fraud prevention, and real-time attribution. The tech mix—Power BI, SQL, Python, Google/Meta/TikTok ad integrations, Zoho CRM ecosystem—reflects a data-driven, analytics-forward business built for campaign optimization at scale. Active projects span commission management (Commizzion), odds monitoring (ScannerOdds), and Zoho CRM strategy, suggesting internal tooling maturity and a shift toward deeper platform integration rather than point solutions.

Tech Stack 21 technologies

Core StackPower BI Python Google Ads Google Analytics SQL DAX Excel R Meta Ads Manager Meta TikTok Ads Google Analytics 4 Zoho CRM LinkedIn Zoho Analytics Zoho Flow Deluge iPaaS WhatsApp Zoho Desk Zoho Books

What Inlaze Is Building

◆Challenges

Data fragmentation
Complex data integration
Insufficient actionable insights
Digital ad campaign optimization
Optimizing marketing funnels
Campaign performance decline
Identifying campaign failures
Commission management challenges
Regulatory technical risks
Reducing churn

▲Active Projects

Commizzion commission management solution
Scannerodds odds monitoring solution
Multichannel campaign planning
Implementation of commizzion and scannerodds
Upsell and cross-sell after go-live
Design and execute crm strategy in zoho
Configure and maintain multichannel campaigns
Integrate zoho crm with external apps

Hiring Activity

Decelerating6 roles · 1 in 30d

Department

Marketing

3

Data

1

Sales

1

Seniority

Senior

4

Manager

1

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About Inlaze

Inlaze is a performance technology group serving marketing operations and growth teams across Latin America and the U.S. Founded in 2020, the 11–50-person company specializes in server-to-server tracking, fraud detection, AI-driven campaign automation, and real-time attribution for high-performance marketing. Cloud-native infrastructure processes millions of daily transactions; ISO 27001 and ISO 9001 certifications underpin compliance. Strategic partnerships with Google, Meta, Zendesk, and Zoho anchor their integrations. Current initiatives include proprietary commission and odds-monitoring tools, alongside Zoho CRM rollout and multichannel campaign consolidation.

HeadquartersColombia, Bogotá

Company Size11–50 employees

Founded2020

Hiring MarketsColombia, Brazil

Frequently Asked Questions

What tech stack does Inlaze use?

Power BI, SQL, Python, R for data; Google Ads, Meta Ads Manager, TikTok Ads, Google Analytics 4 for advertising; Zoho CRM, Zoho Analytics, Zoho Flow, Zoho Desk, Zoho Books for operations and automation.

Where is Inlaze hiring?

Colombia and Brazil. Current open roles focus on marketing (3), data (1), and sales (1), with most positions at senior or manager level. Hiring velocity is decelerating.

What is Inlaze working on?

Commizzion (commission management solution), ScannerOdds (odds monitoring), multichannel campaign planning, Zoho CRM strategy and integration, and upsell/cross-sell post-implementation workflows.