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Improving Tech Stack

Digital analytics and optimization consultancy for conversion and measurement

IT Services and IT Consulting A Coruña, Galicia 11–50 employees Founded 2011 Privately Held

Improving is a data-driven optimization consultancy built on Google Cloud infrastructure (GCP, BigQuery, Cloud Functions) and Adobe/Google analytics tools. The hiring mix—concentrated in data roles with mid-level engineers—and active project slate (GA4 implementation, A/B testing, UX optimization) reveal a services firm scaling delivery of measurement and experimentation work rather than building platform products. Stack choices (Hotjar, Mixpanel, Adobe Target) signal deep specialization in the conversion-optimization and web-analytics consulting space.

Tech Stack 18 technologies

Core StackGoogle Analytics Mixpanel Bitbucket BigQuery Power BI Confluence Jira Hotjar Adobe Target GCP Google Cloud Functions Cloud Run Cloud Scheduler Adobe Analytics Personio Google Analytics 4

What Improving Is Building

◆Challenges

Increasing conversion rates
Optimizing website performance
Migrating code to bitbucket
Measurement optimization opportunities

▲Active Projects

A/b testing and experimentation
Ux optimization
Continuous improvement of web analytics system
Ga4 measurement implementation

Hiring Activity

Accelerating6 roles · 4 in 30d

Department

Data

4

Marketing

1

Ops

1

Seniority

Mid

4

Junior

1

Senior

1

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About Improving

Improving advises mid-market digital businesses on analytics strategy, testing, and performance optimization. Based in A Coruña, Spain, the firm operates as a specialized consultancy with expertise in cross-platform data architecture, GA4 migration, A/B testing execution, and web analytics infrastructure design. The company works across GCP and Adobe ecosystems, supporting clients through implementation projects and ongoing optimization cycles. The team structure reflects a services-delivery model, with data specialists leading customer engagements alongside marketing and operations support.

HeadquartersA Coruña, Galicia

Company Size11–50 employees

Founded2011

Hiring MarketsSpain

Frequently Asked Questions

What tech stack does Improving use?

Google Analytics 4, Hotjar, Mixpanel, Adobe Target/Analytics, GCP (BigQuery, Cloud Functions, Cloud Run), Power BI, Jira, Confluence, Bitbucket, and Personio for HR.